How’d you get these numbers?
These estimates are based on our experience of years designing and building amazing digital products such as mobile apps, web platforms, and marketing websites. The budgets are more meant to be ballparks based on averages for hitting a high quality standard for the final product.
Note: estimates can vary greatly depending on how you decide to execute on a feature set and what your goal with the end product is (i.e. first version as a test, to be a best in class product right now, etc.). But these are the ballpark average budgets we've seen necessary to achieve top quality results.