How To Build And Launch An eCommerce Marketplace Fashion App/Website Like Myntra

Myntra has been one of the best eCommerce marketplaces in India. If you are thinking of building an eCommerce marketplace, you would wish to build it like Myntra. Such a wishlist obviously arises due to the amazing features and success of Myntra.

You might be wondering what it takes to build an application like the Myntra eCommerce platform. Well, you need to follow a simple guide, and you will be able to replicate the biggest fashion marketplace in India easily.

It might seem unbelievable, but it is possible. Today, we have brought a step-by-step guide that will tell you how to build and launch an eCommerce marketplace fashion app or website like Myntra.

In this detailed guide, you will get to explore numerous tactics that Myntra has followed to achieve success. Also, you will learn about the different features that you need to implement in your application to make it like Myntra.

This blog post will enlighten you about the reason behind Myntra’s success and how to build and launch shopping apps or websites like Myntra.

The Secret Behind Myntra’s Success: What Makes it Lead the eCommerce Market

Whenever we think about fashion marketplaces in India, the first name that comes to our mind is none other than Myntra. After its launch in 2007, the Myntra marketplace platform has gained a lot of popularity, and this is easily reflected in its enormous user base. In 2023, Myntra witnessed a 33% surge in monthly active users. 

The fashion marketplace experienced a renowned increase in the number of monthly active users, from 45 million in 2021 to 65 million by the end of 2023. And now this user base has touched 70 million. Seeing such great numbers, it is obvious to think what has made Myntra so successful. Unlike Amazon and Flipkart, Myntra is not a global marketplace. It is an Indian eCommerce marketplace, and that’s why numerous questions arise in people’s minds regarding the secret ingredient of Myntra’s success.

Of course, just like any other eCommerce marketplace, Myntra also uses strong marketing strategies like influencer marketing, email campaigns, targeted ads, and more. But are the successful marketing strategies the only reason behind Myntra’s amazing success? Definitely not.

Besides the successful marketing campaigns, Myntra’s successful adoption of technologies in its web and mobile applications is also one reason behind its outstanding success. Here’s how Myntra is becoming successful by leveraging technologies to the fullest.

Delivering Tailor-Made Experience to Each Customer

Every time you step into Myntra, you will find a list of product recommendations based on your past purchases and browsing history. Moreover, whenever you add an item to the cart, you will immediately get to see a list of the fastest-selling products and related products based on your product choice. 

For instance, if you add jeans to the bag, you will get to see recommendations for other brands of jeans just below it. Also, you would get recommendations for other products and accessories to complete your overall look. Such personalized recommendations prove to be a great marketing strategy as they allow the customers to purchase additional items.

Myntra understands it very well, and that’s why it delivers tailor-made experiences to each customer. To make this strategy successful, Myntra uses AI/ML technology, which allows it to perform detailed analysis of users’ purchase history, latest trends, and browsing history. This allows the eCommerce marketplace to know the taste of every individual and make recommendations based on individual needs and preferences.

Engaging Customers with Loyalty Programs

Myntra’s unique loyalty programs have always proved to be a smart move in engaging their customers. One of their best loyalty programs is Myntra Insider, which allows customers to earn points on their purchases, which they can redeem for discounts in Myntra’s sales and also from other partner brands in dining, entertainment, and travel. This becomes beneficial for both Myntra and its customers. Earning points will allow customers to enjoy the benefit of purchasing expensive products at low prices, and this will bind them with Myntra in the long term.

Easily Accessible User Interface

Myntra has been successful in building a huge user base only because of its interactive design and easy-to-use interface. Users can easily navigate through the application to look for their desired products with ease. From allowing voice-based searches to simple searching and uploading images, Myntra has made sure its users can easily find the products they need. Besides, the easy-to-access user interface also helps Myntra retain its customers due to the ease of accessibility of the application.

Renowned Customer Service and Support

Customers always like to shop from eCommerce platforms that are instantly available whenever they need them, and Myntra has become one such platform. It is through its 24/7 availability and prompt query resolution that Myntra has made a name for providing ultimate customer satisfaction, which makes customers visit and shop from the application frequently.

Must-Have Features in an Application Like Myntra

Now, after learning about the success factors of Myntra, you may be wondering if it is possible to achieve such success through your application. Well, it can be possible when your fashion application or website embeds all the features that Myntra provides in its application. Thinking about the various features? Here’s the list of various features that you should implement in your application to achieve success in the online marketplace, just like Myntra.

Seamless User Registration 

The first gateway that connects the customers with your application will be the login and signup portals. A lengthy and complex registration process would frustrate the customers and eventually take them to your competitor’s application. That’s why, to avoid such a situation, the first thing that you need to ensure is that your online marketplace has a simple registration process asking for basic details like contact information, preferred addresses, and payment details. A simple signup process will not take much time for the user and will allow them to connect with the application instantly.

A Smooth Onboarding Process

The new users will definitely need guidance from your side when using and navigating the application. If the users do not get a smooth onboarding process, they will become clueless about using the application, which will ultimately make them leave the application without shopping. In such scenarios, offering a guided tour just like Myntra would help the newly onboarded users in getting the perfect idea about the application.

Advanced Search Functionality with Filters

Every user is going to have different needs in terms of products, and it becomes essential for you to provide an easy search path to them so they can easily get to their desired products. For this, the search functionality of your application should be embedded with filters like color, size, pricing, brand, and more. Moreover, a voice-enabled search feature will make your application easily accessible for disabled people.

Personalized Recommendations

Every time you step onto Myntra, you will see a list of products recommended to you based on your past purchases and searches. Customized recommendations allow you to get your desired products on the go without making much effort. Getting desired products with ease also helps enhance the user experience. So, if you are thinking of building a marketplace like Myntra, embedding personalized product recommendations becomes a must to offer a user-centric experience to your potential customers.

360 Degree Product Visualization

In online marketplaces, clear visualizations of products play a crucial role in their successful sales, as the potential buyers are not going to have real-time experience with the product. Henceforth, it becomes essential to provide 360-degree product visuals that allow customers to see the product from every possible direction and angle. 360-degree visuals make it easy for buyers to make buying decisions.

Push Notifications

The customers are not going to keep your application open 24/7. That’s why having push notification functionality becomes a must for you. Real-time notifications will enable you to alert your customers about live sales and discounts. Push notifications also become helpful in sending real-time updates about the availability of the product, which allows customers to make instant purchases as soon as they are notified about their desired product’s availability.

Easy Checkout Process

As per recent statistics, 90% of the carts are abandoned due to a complex checkout process. To avoid such a situation, you should have a smooth checkout process with minimum and most important detail requirements like shipping address, contact details, and payment details. A brief checkout process allows even non-technical customers to purchase the product easily.

Order Tracking

Once the purchase is made, customers are eager to know the status of their purchased item. Questions like “If the product has shipped or not”, “Where has the ordered product reached?”, and more are obvious to arise in customers’ minds. To address this, having an order tracking system for customers will be of utmost help. This will allow customers to track and know the status of their purchased items.

Real-Time Chat Application

Virtual assistants have always been helpful in enhancing customer service through their round-the-clock availability. When customers need instant resolution to their queries, chatbots prove to be very useful. The 24/7 support by chatbots builds customer loyalty towards your brand.

Secure Payment Gateways

Robust security is the first step towards building trust in the customers’ minds. In today’s era, where fraudulent activities are increasing at a faster pace, leveraging robust security protocols in your application becomes a necessity. Strong authentication measures and secure payment gateways will keep customer data safe in every possible way.

A Step-By-Step Process to Build an eCommerce Marketplace

After exploring the necessary features, it is time to learn the development process you need to follow to turn your vision into reality. Today, as the digital competition is at its peak, following an agile development approach becomes a perfect way. So, here’s a step-by-step process you can follow to develop the online marketplace in an agile way.

Define Your Project Goals

Before you start developing your online marketplace, you should clearly set your goals. Not having definite goals will clutter your app development process in the future. Predetermining project goals will give you a definite idea about the resources and time you will need to complete your project. 

Setting project goals is very easy. You need to ask yourself a few questions, and you will be able to plan your project perfectly. Here are a few questions that you should think about while defining your goals.

• What challenges will your marketplace address in particular?
• Who will be your target audience? 
• What kind of marketplace are you aiming to build – a multi-vendor marketplace just like Myntra or your inventory?

Besides, you should think about the amount of resources needed, the type of design interface, and more. This will allow you to have a clear understanding of the needs of your project and will result in a well-performing application.

Know the Market and Your Competitors

Today, people prefer online shopping when it comes to retail shopping. Acknowledging such demand, numerous retail businesses, especially fashion, have developed their marketplaces. And the more online marketplaces there are, the tougher the competition is going to be. 

The only way to cut through the competition is to know your competitors and the latest trends in the market. This detailed analysis will allow you to know what will work and what not.

Opt for a User-Friendly UI/UX Design

The interface is the first element that your customers are going to interact with. A complex interface will make it challenging for users to access and navigate your application, which will ultimately frustrate them, leave your marketplace, and cause them to choose your competitor over you. 

For instance, a famous Mortgage Group in home finance named Home Loan Team was facing challenges in driving user engagement due to their confusing and poor user interface. Our team of Technocrats Horizons helped the Home Loan Team with a well-defined comprehensive that enhanced the user experience and allowed the borrowers to make informed decisions with ease. This benefitted the Home Loan Team in boosting their sales and revenue.

So, you can think how important it is to have a user-centric design. A complex user interface will always struggle to get user engagement, while a user-friendly interface will bind the users with your eCommerce marketplace in the long run.

Developing a Customized and Scalable Application

There were days when off-the-shelf solutions were used to drive sales and revenues for eCommerce solutions. However, with the advancement of time, people’s choices and preferences have also advanced. When it comes to building an eCommerce marketplace, customization is the key to success. 

Although developing custom eCommerce solutions would be costly compared to the pre-built solutions, they prove to be a cost-efficient solution in the long run due to their long-lasting benefits. Pre-built web and app solutions offer generalized interface design, which makes it challenging for online marketplaces to make a unique brand identity and stand out from competitors. Moreover, the eCommerce marketplace needs to be scalable enough to meet future needs with ease. A generalized solution will always face challenges in scaling.

Cocoleni, a famous eyewear marketplace in India and Germany, was also facing the same challenge of building a unique brand presence because of its generalized eStore. Technocrats Horizons helped Cocoleni pass through all such challenges by designing a customized and scalable web solution that benefited the eCommerce marketplace in the long term.

To develop a customized solution, you should leverage development frameworks like PhP, MySQL, React, and more. A customized solution always benefits eCommerce platforms by building a strong brand presence, helping eCommerce marketplaces to thrive in the digital competition with ease.

Quality Testing

After developing your application, you would think it to be ready for launch. However, this is not possible. There lies one crucial step before launching the application, and that is performing thorough testing. Businesses often skip this step and launch their application, which fails the application. 

A thorough testing of the application would help you remove all sorts of errors and bugs existing in the application. Besides, quality assurance can also help you to address other issues like performance issues and slow loading. A perfectly tested application has a higher chance of being successful compared to one that is not tested.

Launching and Marketing the Application

Once your application has passed the quality assurance test, it’s time to launch it in the desired environment. Finally, you will need to market your application on different media platforms, such as social media platforms, the web, and more. 

For this, leveraging digital marketing strategies like SEO, social media marketing, and PPC campaigns can help you build a strong online presence for your application. Digital marketing can be successful only when the campaigns are targeted to the right audience, for which hiring a digital marketing expert can help you out.

Technocrats Horizons, with its 13+ years of expertise and renowned team of digital marketers, can help you market your application in the right way.

How Much Does it Cost to Develop an eCommerce Marketplace Like Myntra?

Before you step into the process of web or app development to build an online marketplace like Myntra, it becomes essential for you to know the overall cost you would need to undergo in the development process.

The cost of building an eCommerce website like Myntra is around $35,000 to $75,000, which includes designing, developing, and integrating third-party apps. The cost of developing a mobile app like Myntra would be around $45,000 to $90,000.

Although the development cost is a bit higher, the long-term benefits make it a cost-efficient way. However, this is a rough cost estimate. The actual cost estimation depends on various factors, such as the type of features you need to integrate into your application, the type of app development, and more. To get the perfect cost estimation, consulting a web development agency would help you.

At Technocrats Horizons, you can have a free consultation with our experts, who will give you the perfect path to create an online marketplace in India, the US, or anywhere across the globe.

Final Takeaway

To build an application like Myntra, you need to follow numerous steps, such as defining your goals, researching the market, having a user-friendly design, building a custom and scalable application, testing, and launching and marketing your application with the right digital marketing strategies.

While it might seem to be an easy development process, it becomes a bit challenging to execute the process with proper planning. In such a scenario, partnering with web and app development firms like Technocrats Horizons can be of ultimate help.

By leveraging cutting-edge technologies and innovative solutions, we have helped numerous eCommerce businesses thrive in digital success. If you are also in search of the right digital partner to build an eCommerce marketplace in India, the USA, or any part of the world, Technocrats Horizons becomes the name.