E-commerce Website Design: What to Expect from a Professional Company

A few decades back, we had to step out of our houses to shop for our daily essentials, furniture, medicines, and more. But today, eCommerce has filled our lives with ultimate convenience. 

From getting groceries to medicines to essential goods, eCommerce has allowed several industrial businesses to reach customers through their websites. However, having a website isn’t enough to attract your customers’ minds and hearts. 

But the custom eCommerce website can bring numerous wonders. And the only partner who can help you achieve such great results is a professional website design company for eCommerce. 

Though you might wonder how websites designed by professional experts can easily boost conversions and sales.

Today, this blog will give you detailed insights about what you can expect from a professional eCommerce website design company when you hire them.

Why eCommerce Website Design Matters for Business Success

Steve Jobs, the co-founder of Apple, once said, 

“Design is not just about what it looks and feels like. Design is how it works.” 

There were days when having a website alone was the most significant advantage for eCommerce businesses. But today, eCommerce has become a massive world with fierce competition. The website design will attract customers and boost sales and revenue in such scenarios. However, today’s website design is more than just attractive colors and designs. 

Today, eCommerce businesses are meant to simplify customers’ lives by offering ultimate convenience through online shopping anytime and from anywhere. That’s why the website design should also make online shopping hassle-free through smooth navigation, intuitive design, structured product displays, personalized recommendations, and a one-click checkout process.

The more user-friendly your eCommerce website design is, the more likely customers will revisit your e-store. First impressions matter the most. And it applies to website design also. Websites designed to keep users at the center are more likely to acquire and retain customers in the long term than those with a poor user experience. 

That’s why it becomes essential for eCommerce businesses to invest an adequate amount of effort in website design. Although we have varied pre-built options available, they fall short in terms of personalization and customization. For this reason, eCommerce businesses with off-the-shelf websites always strive to attract customers. 

Moreover, pre-built website templates have static designs and features, which makes it challenging for businesses to attract customers. In such scenarios, partnering with a professional eCommerce development company will help you design an intuitive website that will easily boost sales and revenue. 

The professional company will follow a systematic approach and provide a keen eye for design, which will help you have an engaging eCommerce website. In the next section, we will have detailed insights about how a professional website design company provides a customized and user-friendly eCommerce website.

What Can You Expect from a Professional eCommerce Website Design Company?

Now that you have understood the importance of design for your website, you might consider partnering with a professional company. However, before finding an experienced development partner, one thought will constantly come to mind: “How will the professional eCommerce development services deliver an intuitive and customized design?” Here is the detailed answer to exactly what you can expect from a professional company.

Detailed Discovery and Strategic Planning

Whenever we partner with a professional company, the very first thing that we are going to experience is a list of several questions like “What is the main objective of your brand? Whom do you consider as your competitors? What kind of products do you offer?” and the list goes on. 

You might wonder why they would be putting great emphasis on knowing about your brand in detail. Well,  it’s a universal fact that every eCommerce business has different needs and goals for its website. 

A website becomes successful only when it aligns perfectly with different needs and goals. A professional eCommerce development company understands this very well. That’s why they will perform a detailed analysis phase before starting the website design process. 

In this phase, the company will try to properly understand your product offerings, brand goals, potential customers, and competitors. Having every fine detail of your eCommerce business will help the company create a website design that is not only an attractive point for customers but also a sales-boosting point for your business.

Custom and Personalized UI/UX Design

The eCommerce website design is not only meant to attract customers but is also meant to drive conversions. According to a recent survey, 88% of customers are less likely to revisit your eStore due to a poor shopping experience. 

Customers shop online for convenience and expect to experience the same convenience while shopping online. 

Professional eCommerce development services understand this very well. 

That’s why during the website development process, they perform the wireframing process in which they strategically plan the placement of different design elements like menus, product filters, and personalized recommendations according to customer behavior. 

Such strategic placement of design elements eventually helps businesses reduce bounce rates and boost conversions.

Cocoleni, the famous eyewear brand for eco-friendly and sustainable eyeglasses, wished to deliver the same shopping experience to their customers that they experience during physical shopping. 

Technocrats Horizons delivered advanced filters and customization options to their website as a solution. These options allowed customers to find desired eyewear based on the frame’s shape, material, and color. Besides, customers were recommended different frames by analyzing their face shape. Such customizations helped Cocoleni deliver personalized experiences to customers, which eventually helped boost sales and conversions.

Responsive and Mobile-First Design Approach

73% of retail customers use multiple channels for shopping. Mobile devices are one such multiple channel. 

But imagine your website having an attractive and converting design that is not mobile-optimized. 

Result? Customers will face difficulties navigating the website from their mobile devices, which frustrates them and ultimately makes them leave the website without shopping. 

But if you have partnered with a professional eCommerce development company, you need not worry; they always follow a mobile-first approach in design and development. 

This means the website’s consistent look and feel on all different platforms, including smartphones, laptops, and tablets. 

eCommerce businesses often overlook mobile optimization when designing a website. However, this tiny factor can make a huge difference in sales if prioritized. And this is what a professional eCommerce development company does.

SEO-Focused Structure

Gone are the days when businesses had limited options for reaching their customers through TV or newspaper ads and door-to-door visits. In today’s digital era, customers can easily find different businesses with a small Google search. 

However, your potential customers can find you when your website is ranked well on Google. 

And this becomes possible when your website is search engine optimized. Many people think that SEO and website design are two different things. But in reality, both of them are connected. 

For any eCommerce website, SEO and intuitive design are two critical wheels to reach a wider audience pool and boost overall sales. Improperly implementing any of these tactics can lead to poor sales and ROI. 

A professional eCommerce development company will design the website with SEO optimization, including faster loading speeds, mobile optimization, and more. This will eventually help you reach a wider audience with better rankings.

A Quick Showdown Between Pre-Built Design Templates and Custom UI/UX Design

Here’s the final comparison between pre-built eCommerce websites and the ones designed by professional companies, which will help you make a smart choice.

Final Say

In today’s competitive era, having a well-designed website is a basic necessity for every eCommerce business. However, off-the-shelf eCommerce websites offer generic designs and interfaces that fall back on acquiring customers. In such scenarios, binding with professional eCommerce development services is the only way to achieve lasting and successful results.

With detailed discovery, custom and personalized UI/UX, mobile-optimized approach, and SEO-optimized structure, the professional website design company helps eCommerce businesses attract potential customers and boost conversion rates effectively.

Technocrats Horizons is a leading eCommerce website design and development company with 13+ years of expertise. With the mission of helping SMBs achieve bigger results, we provide conversion-optimized and interactive website design services in an affordable way, which becomes a reason for businesses to grow. 

Besides, we perform a detailed analysis process that allows us to understand your needs and goals and craft websites with leading trends and technologies that will enable you to always lead the fierce competition.

Contact us now to have an eCommerce website enriched with interactive design and fruitful results.