10 Essential Mobile App Development Features You Can’t Afford to Miss
Vivek Bhatia

Vivek Bhatia

February 1, 2023


  • When you look around, you’ll notice that everyone is engrossed in their smartphones. Question is, why these people are obsessed with their mobile devices? It’s simple; it’s the applications that keep people glued to their devices. A well-built app makes your mobile phone even smarter. Any smartphone user that uses an app will notice the user interface (UI), performance, and features of the app first.

    There are several applications available in the mobile app market, but developing a mobile app that genuinely benefits your company and that perfectly aligns with your estimated app development cost is the biggest challenge. The trendiest app features include the usage of highly advanced technologies such as AR/VR, artificial intelligence (AI), beacon technology, and more. In this blog post, we will cover all the top mobile app features list that will establish your app as a pioneer in its particular niche.

    Before You Start:  Unlock the Full Potential of Mobile App Development by reading our guide!

    Key Reasons For Investing in a Feature-Packed Mobile App

    Grandview Research estimates that the global market for mobile apps will increase between 2023 and 2030 at a CAGR of 13.4%. According to the Research, expanding Internet connectivity to inaccessible locations is one of the factors fueling the growth of mobile applications. Applications are now more potent thanks to artificial intelligence, which has increased its popularity among users.

    Mobile application trends in North America (in USD Billion)

    Image source: https://www.grandviewresearch.com/

    The most common uses for mobile applications continue to be gaming, shopping and e-commerce, health and fitness, music, and social networks. Another significant area where mobile apps succeed is entertainment. This market is dominated by companies that offer on-demand content streaming, including Netflix, Spotify, YouTube, TikTok, and more. These apps are powered by advanced app features that give them an edge.

    Worried about the types of app features you must incorporate to drive successful results? Here are 10 must-have mobile application features that every company should consider to rule the mobile app market.

    Live Streaming

     A lady showcasing a sweater during livestream shopping against her mobile phone camera

    Image Source: https://www.pexels.com/

    The live streaming option is one post-pandemic app feature that has changed how internet shopping is done. Social media heavyweights like Instagram and YouTube were the first to popularize live streaming. Typically, during a live stream, brands present their products from a variety of profiles and pin a link to them on the screen.

    If you own a retail business, then getting an eCommerce mobile app with a live streaming option can make a huge difference in your sales with new customer acquisition and existing customer retention. Many celebrities and influencers nowadays do live streaming shopping to promote a brand and adding this trendy app feature will fetch you a new-age audience in an innovative way.

    According to Market Research Future, The global live streaming market is estimated to reach over $247 billion by 2027.

    Buy Now Pay Later

    Apple buy now pay later mobile app feature

    Image Source: https://www.usatoday.com/

    This feature allows customers to buy first and pay later in a number of installments. It is anticipated that BNPL transactions will rise by nearly $450 billion by 2026. Consumers and shoppers are reportedly more likely to use BNPL than credit cards and debit cards when making large payments.

    Buy now pay later eCommerce mobile app feature

    Image Source: https://woocommerce.com/

    Users can divide the whole purchase price into equal payments, with or without interest, with this option. Some of the leading eCommerce experts consider BNPL mobile app feature to be the most user-friendly eCommerce experience.

    According to Juniper Research, it is estimated that the BNPL market will grow upto 291% as in 2022 the market size of BNPL was $112bn and it is expected to be $437bn in 2027.

    Augmented Reality

    Augmented reality gives your app the opportunity to demonstrate your product to the user in a real-world setting. Although it has been on the market for a while, companies like IKEA have made augmented reality commonplace in the realm of online shopping. Possessing a virtual try-before-you-buy experience is advantageous in many ways.

    Phone camera displaying a virtual object on the table with the help of Augmented Reality mobile app feature

    Image Source: https://unsplash.com/

    Customers have found augmented reality to be quite useful when purchasing online because it removes questions and hesitations before making a decision. It also helps to lower the bounce rate because it allows customers to use trial interactions to make informed buying decisions.

    According to Statista, Revenue in the AR & VR market is expected to show an annual growth rate (CAGR 2023-2027) of 13.72%, resulting in a projected market volume of US$52.05bn by 2027.

    Ratings and Feedback

    The rating and feedback option is one of the most popular features of modern-day mobile apps. It’s a common misconception that having feedback or reporting tools is only advantageous for users. You can use app users’ feedback to make improvements to your app.

    App user interface displaying ratings and feedback option for mobile app users

    Image Source: https://dribbble.com/shots/7178162-Feedback-Wrike-Android-App

    The rating option is another popular choice to gather the opinions of mobile app users. This rating option is typically available for public viewing on app stores and search engines, which is wonderful for your app.

    Fact: 95% of people read reviews before purchasing something. Positive ratings are viewed as a recommendation mechanism that will eventually lead to more users.

    Voice Enabled Features

    A phone screen displaying voice enabled mobile app feature with a 'Hello' text

    Image Source: https://www.searchenginejournal.com/

    AI-enabled voice assistants’ engineering capabilities make it easy for customers to navigate through the app and increase conversion rates. Voice-assistance feature is becoming more crucial for individuals who are unable to easily use their hands owing to a disability, an injury, or because they are otherwise occupied.

    App developers add text-to-speech or automatic voice recognition at a low cost using a speech SDK, making it easy for consumers to interact with the app. Voice interaction enables users to do a variety of tasks, including making calls, collecting information, playing music, and much more.

    Don't Miss Out: Complete Guide on of Developing a Feature-Packed App For Your Business

    Intuitive UI/UX

    UI/UX mobile app development features

    Image Source: https://www.freepik.com/

    Mobile App users seek simplicity, good usability, and intuitiveness. Making sure the interface design isn’t crowded with pointless functionalities and your app is properly optimized for various screen sizes is a critical approach to success while designing an app. Mobile apps that are easy to use ensure customer satisfaction.

    The app serves as an extension of your brand. Users will seek other apps to meet their demands if the UI/UX is not straightforward, screen size and resolution are not optimized, and not intuitive. Therefore, you must ensure user-oriented UI/UX to thrive in this competition.

    According to a research by PWC , 32% of people would stop interacting with the brand after one bad experience.

    Push Notifications

    Push notification mobile app feature

    Image Source: https://clevertap.com/

    Push notifications, which can be text, visual, or a combination of both, are easier to deliver than emails and are less likely to wind up in a spam folder. Since they are specifically directed to the individual user and are likely to be of interest to them, relevant and personalized push notifications are far superior to unwelcomed messages.

    Only send push notifications that users would find useful such as newly added features, and promotional offers that boost interaction and customer loyalty. Push notifications must never be intrusive, or else, your user base will quickly drop.

    Third-party Integrations

    Most well-designed apps make use of third-party integrations to enhance their usefulness, minimize resources, and provide additional features like analytics, administration, social media integrations, secure payment methods, etc. You can link up with additional services like messaging capabilities, payment gateways, marketing tools, process automation features, etc.

    Allowing other apps to collaborate with yours is another option for utilizing third-party integration other than widely popular payment gateway integration. Giving users this chance can increase your app’s user base and serve as a source of additional income.

    Multi-Device Synchronization

    Multi device sync IoT mobile app development feature

    Image Source: https://www.freepik.com/

    Multi-device synchronization has become an essential component of mobile applications due to the IoT’s growing popularity. Multi-device sync enables real-time data synchronization between several platforms and devices.

    In general, this feature enables users to continue their journey without losing any progress by utilizing a web browser, desktop computer, or any other suitable device, even if their attention is diverted from the app while it is running on their phones.

    Offline Functionality

    You don’t want your app to be fully reliant on the internet. Your app users won’t be able to interact with your brand if there is no internet. Due to this, it is imperative that your program must provide as much offline functionality as possible.Users will be able to access a mobile application from far-off locations with spotty internet connections if it functions offline as well. This feature in the app will increase its general usability and user base. It will also improve the app’s overall scalability.

    Choose Technocrats for Innovative Mobile App Features

    The boundaries of geography and language no longer apply to consumers. They support and subscribe to mobile applications that provide easy browsing, great value, speedy customer support, and fantastic user experiences. A mobile application must contain the above-mentioned latest features to stand out from the competition.

    Technocrats Horizons, a top-notch custom technology products and solutions provider,  uses data-driven analysis to examine visitor behavior and identify trends that affect customers’ purchasing choices. Therefore, they are your best choice for high-quality customized mobile app development solutions.

    Take Your First Step Towards a Successful Mobile App
    About The Author
    Mr. Vivek Bhatia is a skilled and seasoned sales professional and is currently positioned as the sales head of Technocrats Horizons Compusoft Pvt. Ltd. He is responsible for leading the sales team to success and driving growth for the organization. Mr. Vivek brings a wealth of strategic thinking, business acumen, and sales boosting skills to the table, inspiring his team to reach new heights and innovate in their approach to sales. He is committed to delivering exceptional sales metrics that make a measurable impact.

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