White Label SaaS: How to Build, Brand and Sell Software

“Building and selling a white label SaaS software is much quicker and easier compared to developing a product from scratch. All you need to do is simply purchase a SaaS product from a reliable vendor, rebrand it with your brand logo, colors, and domain, then sell it to your customers under your name, all without writing a single line of code.”

In today’s SaaS conquering market, creating and launching a SaaS software sounds great to lead the competitive curve. This is why by 2028, 75% of enterprises are expected to treat backing up SaaS applications as a top priority. 

However, developing a SaaS product from scratch can be overwhelming, especially for businesses with no coding skills. Such businesses will need to invest a lot of their time and money in hiring developers. 

This blog will give you detailed insights about how to build, brand, and sell a white label SaaS software successfully.

What is White Label SaaS?

Simply put, white label SaaS is a product built by one company and sold by another through rebranding. Think of it as ride-hailing apps. The main software might have been developed by one company, but local taxi services in different cities rebrand the app as their own. 

The app features and interface will be the same as those developed by the latter company, but the app’s name, colors, and logo will be updated according to the taxi service brand. 

The white label SaaS solution benefits companies that have a product vision but lack the technical skill set to build it from scratch. 

Because in this case, the coding process is led by the technical provider. Simply put your brand logo, colours, and domain on the built product, and you’re ready to sell it directly to your consumers. 

Steps to Build, Brand and Sell White Label SaaS

To build, brand, and sell a successful white label SaaS product, you need to follow a strategic white label SaaS product development process. Here’s how.

• Choose Product According to Market Needs

Instead of choosing a product and then looking for a partner for its development, you should first determine if the product you have selected is actually required in the current market. 

To achieve this, you should conduct detailed analytics of current market trends and ask questions such as “Where are my target customers facing trouble, and which kind of SaaS product can solve those challenges?” 

Asking such questions will help you choose a product that is useful to your target audience, thus enhancing the chances of its success.

• Choose an Experienced White Label Development Partner

Now that you have chosen your SaaS product, it’s time to make another important choice: selecting an experienced and skilled development partner for it. 

In today’s digital landscape, you would find an innumerable number of SaaS development companies. 

However, not every SaaS company is skilled enough in building each type of SaaS product. That’s why you should look for vendors offering a white label SaaS solution that matches exactly with your product niche, such as marketing automation or CRM. 

Besides, you should check for the number of customization options, integration support, security, and scalability offered in the white label SaaS software developed by the company. Thorough research and analysis will help you choose a reliable partner.

• Customize the Built SaaS Product

This is the stage at which your purchased SaaS product will undergo a major transformation, evolving from a generic product into one that perfectly reflects your brand identity. So, you need to customize every corner of the white label SaaS product according to your niche. 

Add your brand logo, colors, and your brand domain. You can even customize the menu layouts, dashboard welcome messages, and onboarding emails according to your niche. 

For instance, if your product is serving real estate agents, your SaaS CRM should include pre-built templates related to client follow-ups and property listing and management. 

• Perform Thorough Testing

Once customized, you would be excited to launch the product in the desired landscape. However, instead of launching the customised product directly into the market, it would be better to test it thoroughly. 

Check for the ease of use and performance. Also, verify that all the features relevant to your niche are included. Additionally, conduct real-time testing by inviting a select group of actual users to utilise your white label SaaS software. 

The real-time testing will enable you to identify areas where users may encounter difficulties and allow you to address them beforehand.

• Launch and Market

After successfully testing and refining your white label SaaS product, it’s time to launch it in the market. But remember that you are not just selling any piece of software. 

You are actually selling your brand value. That’s why it becomes essential to launch your white label SaaS software strategically. 

Firstly, you need to decide on the pricing model your product will follow, which is whether it will be subscription-based, per-user pricing, or tiered packages. 

Subscription models are the most common nowadays as they are convenient for all business types, including startups and big enterprises. 

Also, as your product is entirely new for your potential customers, help them build trust in it through testimonials, blogs, and free demos. 

3 Major Benefits of White Label SaaS Development

1. Faster Time to Market

If you build a SaaS product from scratch, it will undoubtedly require a significant amount of time for planning, design, and testing. 

In today’s competitive landscape, you need to be faster in building and launching your product to stay ahead. Because, as said by Jeff Bezos, Founder of Amazon, 

“Speed matters in business a lot. Faster is better.”

With a white label SaaS product, you can quickly test the market and launch it in no time, giving you an innovative competitive edge to succeed.

2. Reduced Possibility of Risks

Building a SaaS product from scratch is not just costly, but it is also risky. 

From hiring a development team to managing servers and ensuring complete security, SaaS development involves a hefty investment, which is at risk of either succeeding or failing. And failure of the product means waste of all the investments made into it. 

White label SaaS software eliminates these risks, as you only need to pay the licensing fee or a revenue share to its vendor. This is why most startups and SMBs are opting for white label SaaS solutions on a broader scale.

3. Scalable Revenue Opportunities

One of the most significant benefits of selling a white label SaaS product is its ability to generate recurring revenue through subscription models. 

As subscription-based models involve monthly and yearly payments, customers always find it to be the most convenient pricing model in terms of investment. And this serves as an advantage to you, as it will provide recurring revenue opportunities for your business.

Final Say

White label SaaS software acts as a boon for startups and SMBs, as it allows you to build and launch your product quickly and affordably without needing to write a single line of code. However, you need to follow a strategic approach to launch it successfully in the market. 

If you are also thinking of cutting development time and costs for your dream SaaS product, then Technocrats Horizons becomes your effective white label SaaS development company. Our white label SaaS solutions are embedded with an endless number of customization options, providing you with a comprehensive platform to make the solution entirely reflect your brand.

Contact us now to launch your SaaS product in an agile and efficient manner.