Perth is OK !, a digital media outlet in Western Australia, reached out to us with the challenge of improving their search engine rankings and driving more organic traffic to their website. In their goal of becoming the largest independent digital media outlet, they were facing challenges in terms of visibility in search results and attracting a wider audience.
Through a comprehensive website audit and on-page and off-page SEO strategies, we were able to help them achieve their goals and increase organic traffic to their website. Now the website boasts 5,00,000 monthly visitors and 1.3 million web page views per month.
Perth is OK: An Introduction
Perth is OK! is a leading tourism and travel digital platform that is your one-stop portal to everything you need to know about Perth. From news to food to explorable places and lifestyles, it has everything you need to travel to this place.
It was launched in 2014 by founders Luke Whelan and Blake Kelleway, as an initiative to attract more visitors to Perth but soon its success spread to Western Australia boosted by Technocrats Horizons’ digital marketing efforts.
Co-Founder / Business Development
Major Obstacles We Overcame
Perth is OK! was struggling in generating organic traffic and boosting engagement, which was impacting its ability to reach its target audience. Read On to see how we overcame these obstacles for our client:
The client was experiencing low website ranking and was not aware of where it was lacking.
Website Audit and Optimization: To address the issues impacting their website’s ranking and traffic, we conducted a comprehensive website audit. We analyzed every aspect of their website, from site architecture and on-page optimization to technical SEO and content strategy. We identified technical issues such as broken links, duplicate content, and slow loading pages.
The client was facing trouble in enhancing visibility and ranking its content on search engines.
On-page optimization: We optimized the website’s content, metadata, and structure to improve its visibility and relevance to search engines. We improved the website’s URL structure, internal linking, and page load speed. We also implemented schema markup and other technical optimizations to improve the website’s search engine rankings and visibility.
The client’s website had low domain authority which made it difficult to bring in organic traffic to the website.
Keyword research and optimization: Our team conducted thorough keyword research to identify high-value keywords and optimize the website’s content with them. We also analyzed the website’s competitor landscape to identify opportunities for keyword targeting and content creation. We optimized the website’s metadata, including title tags, meta descriptions, and header tags, to bring in more organic traffic.
The client’s website had low authority and credibility as it lacked a comprehensive backlink-building strategy.
Backlink building: We developed a comprehensive backlink-building strategy to improve the website’s authority and credibility, resulting in higher search engine rankings and organic traffic. We focused on building high-quality, relevant backlinks from authoritative sources, including forum posting sites, Social bookmarking, and business listing. We also monitored and disavowed low-quality or spammy backlinks that could negatively impact the website’s search engine rankings.
They wanted a solution that would ensure their website remained relevant and engaging to their target audience and that their ranking did not slip over time.
Continuous SEO Efforts and Monitoring: To maintain their ranking and user engagement, we developed a long-term SEO strategy that focused on continuous optimization and monitoring. We continuously monitor their website’s analytics to identify any issues or opportunities for improvement and make changes as necessary.
Our Digital Marketing Process That Boosts Traffic and Enhances User Engagement Like No Other
We conducted a thorough website audit to identify areas for improvement and developed a comprehensive SEO strategy based on our findings. This included optimizing the entire website conducting keyword research and implementing off-page SEO strategies to increase backlinks.
01. Website Audit
02. On-page Optimization
03. Keyword Optimization
04. Off-page Optimization
05. Monitoring & Improvements
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Outcome and Features
With our persistent efforts, the client was able to reduce his website’s issues and achieved his desired results. Have a look at the impact we generated:
Perth Is OK Features That Are In League of Their Own
- After conducting a comprehensive website audit, we identified technical issues and optimized the website’s structure, resulting in a significant increase in its search engine rankings.
- Our optimization efforts improved the website’s visibility and relevance to search engines, resulting in higher organic traffic and user engagement.
- Through keyword research and optimization, we increased the website’s domain authority and brought in more organic traffic from high-value keywords.
- Our comprehensive backlink-building strategy improved the website’s authority and credibility, resulting in higher search engine rankings and organic traffic.
- With our long-term SEO strategy focused on continuous optimization and monitoring, the website maintained its ranking and user engagement, ensuring its relevance to its target audience over time.
To achieve our goals, we utilized a range of SEO tools, including Google Analytics, SEMrush, and Yoast. These tools helped us to identify areas for improvement, conduct keyword research, monitor website traffic and engagement, and track search engine rankings. Have a look at the tools we employed to achieve these fabulous results.
Our advanced website solutions that increased their
business efficiency are built with:
Through our impeccable digital marketing services, we built a long-standing business relationship with our clients. His words perfectly reflect our perseverance and commitment to excellence:
I’m delighted with Technocrats’ expertise and dedication over the 5 years I’ve been with them. They’ve boosted my website’s rankings, increasing online visibility and organic traffic. They understand my industry and target audience, tailoring strategies accordingly. Communication is excellent, promptly addressing concerns and providing progress reports. I appreciate their transparency, ethics, and adaptability to algorithm changes.
Co-Founder / Business Development