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Silver Sitters

Silver Sitters

Abstract

Silver Sitters, a leading provider of in-home care services in Florida, wanted to scale their online presence across five different counties (Broward, Indian River, Martin, Palm Beach, and St. Lucie). Although they wished to have other websites for each county, they wanted to manage all of them from a single URL.

For this, they approached Technocrats Horizons to find a unified solution. As a result, we built a web solution that made the websites of all six counties accessible from a unified domain. This allowed Silver Sitters to offer a seamless way for their clients to access different counties, enhancing user experience.

Silver Sitters - An Introduction

Silver Sitters is a trusted provider of quality in-home care services for seniors in Florida. The mission of Silver Sitters is to offer compassionate care services to seniors of Florida without compromising their independence and dignity. That’s why the leading care service provider offers a vast pool of services that includes assistance with Activities of Daily Living (ADLs), shopping, meal preparation, medication reminders, and more.

By offering an extensive range of care services, Silver Sitters ensures seniors in Florida receive personalized care and attention comfortably in their homes. 

Case Study Image

Samy El Ghoul

CCO, Silver Sitters

Major Obstacles We Overcame

Silver Sitters faced numerous challenges in managing different location-specific counties. Here’s a detailed look at the various challenges faced by Silver Sitters and how we helped them tackle those challenges with our effective solutions.

Problem:

Silver Sitters has five counties in Florida, and operating the websites of all five counties from multiple URLs would create confusion and inefficiency. Moreover, users had to remember different county URLs to access information related to any specific county. This proved to be a significant roadblock for Silver Sitters’s success.


Solution:

Unified Web Application
As a solution, we implemented a unified web application that integrated all five county websites under a single domain. Each county had different URLs, but all of them were integrated into a single platform. This solution allowed users to seamlessly navigate through different county-specific websites without any need to visit different URLs. With this, users could easily find all the necessary information related to other counties from the centralized platform, enhancing convenience in the browsing experience.

Problem & Solution

Problem:

Each county of Silver Sitters was serving different areas, which aroused the need to have multiple admin panels for each county. However, managing numerous backend portals would become challenging for the client.


Solution:

Centralized Admin Portal
We developed a centralized admin panel that allowed Silver Sitters to manage data of all five counties in a single backend portal. This centralized solution made it easier for clients to manage and update content such as contact details and content across all county websites. The centralized admin portal allowed Silver Sitters to streamline their workflow efficiency as they would manage all the county websites effortlessly without any need to log into different admin panels of each county.

Problem & Solution

Problem:

With all the counties having different contact information and serving different areas, Silver Sitters faced a prominent challenge in presenting the information of other counties in an organized way, leading to confusion among the users.


Solution:

Dedicated County Locations Page
We built a dedicated locations page that showcased all the necessary information of each county in a well-structured catalog. With the help of this page, users can easily access information related to different counties, such as an address, website URL, contact number, and the list of areas served by specific counties. The dedicated locations page allowed Silver Sitters to enhance accessibility and user experience.

Problem & Solution

Problem:

Silver Sitters, because of its excellent services, was expanding on a large scale with five counties. However, with the increasing competition, Silver Sitters needed to boost their search engine rankings to become discoverable for potential clients looking for senior care services in specific counties.


Solution:

SEO-Optimized Websites for Better Visibility
We followed best SEO practices like keyword optimization, using SEO-friendly URLs, meta tags, and mobile optimization while developing all six websites. Further, we created location-specific landing pages and optimized content according to each county’s target audience needs. Our powerful SEO strategy allowed Silver Sitters to boost their online visibility in local search results. This eventually made it easier for their potential clients in each county to discover them while looking for quality senior care services.

Problem & Solution
Silver Sitters

Our Agile Approach to Building a Unified Web Solution for Silver Sitters

We wanted to help Silver Sitters to overcome all the challenges effectively. That’s why we followed an agile development approach that allowed us to have a thorough understanding of our client’s needs and problems and build impactful solutions to tackle all challenges with ease. Here’s a detailed look at our agile development process.

Requirement Analysis

01. Requirement Analysis

Understanding clients’ needs for multiple county websites

Wireframing

02. Wireframing

Strategic planning of integrating all websites under a single URL

Design

03. Design

Creating user-friendly website designs

Development

04. Development

Built a unified web app and centralized admin portal

SEO Optimization

05. SEO Optimization

Optimized all six websites for local SEO

Testing and Launch

06. Testing and Launch

Underwent rigorous testing of websites and launched them in the desired environment.

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Outcomes We Delivered

Our comprehensive development approach helped Silver Sitters have a unified solution for the effective management of their five counties. This further brought significant and positive outcomes that boosted their online visibility. The impressive results that our solutions brought for Silver Sitters are listed here.

Outcomes We Delivered
  • Silver Sitters can now easily manage all six websites from a single portal, enhancing operational efficiency.
  • The unified web application allowed the users to easily navigate between all five county-specific websites from a single URL.
  • The dedicated “Locations” page provided well-organized information on each county that allowed the users to find the county-specific information quickly and easily.
Outcomes We Delivered
  • All six Silver Sitters’s websites were built by following SEO best practices that improved their local search visibility and allowed potential clients to find them easily.
  • The centralized web application and admin portal eliminated the intricacies involved in managing multiple platforms and allowed the team of Silver Sitters to focus on more intricate processes.

Business Module

We wanted Silver Sitters to achieve a unified, SEO-friendly solution for their six websites that could help them achieve success for lasting years. And we made this happen with the help of cutting-edge tools and technologies. Here’s a look at the tech stack that we leveraged to help Silver Sitters achieve a strong online presence.

Our advanced website solutions that increased their business efficiency are built with:

Technology Used

Impact

Technocrats Horizons is popular not only for its renowned expertise of 13+ years but also for the innovative solutions that it brings to the table. Our partnership with Silver Sitters helped them achieve a seamless way of managing their five county-specific websites through a centralized platform while attaining strong local visibility for all counties. Let’s have a look at what Silver Sitters want to say about their success.

“Working with Technocrats Horizons has been a game-changer for us. Their solution allowed us to manage all five county websites from one central platform, improving efficiency and user experience. The SEO-friendly design and easy-to-navigate location page have made it simpler for potential clients to find us. Technocrats Horizons delivered exactly what we needed and exceeded our expectations.”

Samy El Ghoul

CCO, Silver Sitters

Impact Image Silver Sitters

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