This case study focuses on our engagement with Tilton, an eCommerce company specializing in ceiling, wall, and floor treatment products. Tilton approached us with several technical and bug-related issues on their website, which were affecting their sales and overall user experience.
Through our comprehensive testing, design, and development services, we addressed these challenges and provided effective solutions. This case study outlines the problems faced by Tilton and how our technical expertise helped them overcome these obstacles.
Tilton: An Introduction
Driven by a passion for innovation and a commitment to providing clients with exceptional options, Tilton’s owner, Jason, founded Tilton Coffered Ceilings, Inc. His vision was to revolutionize the industry by offering minimally invasive, high-end coffered ceiling treatments that eliminate the drawbacks of conventional fabrication processes.
Tilton Coffered Ceilings stands as a testament to combining innovative and industry-changing materials with traditional values to create a unique enterprise. Their exclusive solutions eliminate the complications associated with traditional site-built methods, requiring only basic carpentry skills and tools.
Major Obstacles We Overcame
Tilton encountered various technical challenges on their eCommerce platform, hindering their sales and customer satisfaction. Seeking expert assistance, they approached us, known for our testing, design, and development services, to address these issues and optimize their online presence.
Tilton’s website was plagued by numerous technical glitches, impacting its performance, functionality, and user experience.
Improved Website Performance:
Upon receiving the project, we meticulously tested every aspect of the platform, identifying and resolving all existing bugs. Our team performed comprehensive testing, including functional testing, compatibility testing, and performance testing, to ensure smooth and error-free user interactions. Through detailed bug tracking, analysis, and efficient debugging techniques, we addressed all technical glitches, enhancing the website’s stability and usability.
Tilton encountered various issues after transitioning from a legacy platform to an advance one, and this transition created a Google Merchant Center issue that was impacting their Google AdWords efforts and subsequently their sales.
Increased Sales and AdWords Effectiveness:
Our team conducted a thorough audit of Tilton’s website to determine the cause of the problems. Leveraging our technical expertise, we performed a comparison between their previous platform code and the new code to detect the discrepancy leading to this issue. We successfully identified and resolved the Google Merchant Center issue, enabling seamless integration with the client’s Google AdWords campaigns to boost their sales. Additionally, we debugged the website, rectifying any compatibility or functionality issues caused by the migration, thereby restoring optimal performance.
Tilton’s admin panel experienced multiple functionality errors, hindering their ability to manage the website efficiently.
Streamlined Admin Panel Functionalities:
Leveraging our quality analysis and backend development services, we collaborated with Tilton’s DevOps team to identify and rectify the backend issues. Our thorough analysis and testing of the admin panel’s functionalities enabled us to identify and address the errors effectively. By implementing robust backend solutions and working closely with the DevOps team, we resolved all functionality errors, improving the overall user experience for the admin.
Tilton’s admin faced challenges with sending and receiving accurate email notifications due to various issues, such as incorrect field selection and stacking of incoming emails.
Enhanced Email Notification System:
To overcome email notification issues, we applied our coding expertise and introduced custom solutions. We rectified the functionality errors that caused the admin to select incorrect fields while sending emails. Additionally, we implemented a 60-second delay system to prevent the stacking of incoming emails. Furthermore, we enhanced the email notification system by introducing a reply-to functionality, streamlining communication, and ensuring accurate email exchanges for the admin.
Tilton’s platform suffered from design inconsistencies, impacting the overall aesthetics and specifications of its products, which are crucial for its business success.
Improved Design Consistency:
Our design experts meticulously analyzed Tilton’s platform, identifying and addressing all design inconsistencies. We focused particularly on font family inconsistencies, which were negatively affecting the visual appeal and brand identity. By implementing design refinements, ensuring consistent font used throughout the platform, and optimizing the product presentation, we significantly improved the overall design quality, elevating Tilton’s brand image and user experience.
Our Approach (Process)
To address Tilton’s challenges, we followed a systematic process. It involved meticulous testing, including functional, compatibility, and performance testing, to identify and fix technical glitches. Thorough audits and analysis were conducted to uncover the root causes of issues.
01. Website Audit
02. Quality Testing
03. Bugs Fixing
04. Web Design
05. Web Development
06. Maintenance and Upgradation
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Outcomes We Delivered
With our persistent efforts, the client was able to reduce his eCommerce website’s bugs and achieved his desired results. Have a look at the impact we generated:
- Our comprehensive testing and bug fixing enhanced Tilton’s website performance, providing a seamless user experience.
- We resolved the Google Merchant Center issue, revitalizing Tilton’s Google AdWords efforts, driving more sales, and improving online advertising effectiveness.
- By collaborating with Tilton’s DevOps team and our own coding efficiency, we resolved functionality errors in the admin panel, optimizing website management and boosting productivity.
- Our coding solutions improved the accuracy and efficiency of the admin’s email notifications, streamlining communication and workflows.
- By addressing design inconsistencies and ensuring consistent font usage, we enhanced Tilton’s brand image, product appeal, and user engagement.
Our tech stack empowers us to provide reliable, scalable, and high-performing solutions to our clients, resulting in enhanced user experiences and optimized business outcomes. Our team leveraged a wide range of powerful tools and technologies to address the specific needs of this project.
Our advanced website solutions that increased their business efficiency are built with:
Tilton expressed their utmost satisfaction with our services, as we delivered comprehensive improvements that the client desired for his eCommerce platform. Their testimonial underscores the value and success we brought to their business through our dedicated efforts.
“Working with technocrats horizons was an absolute pleasure. Their expertise in ecom is remarkable. From start to finish, their team was highly professional, responsive, and delivered exceptional results.“