Walcraft Cabinetry

Problem:

Lack of visualization techniques to entice the customers’ mind

Solution:

Virtual Design Tool: One of the main concerns of the consumer is making sure that specific product categories, like furniture, generally match their interior style flawlessly. Therefore, we integrated a virtual kitchen design tool, where customers are able to mix and match the cabinets, countertops, tiles, colors, and appliances according to their vision. This feature leaves a significant impact on a customer’s psyche and assists in convincing the customers to make their buying decision.

Problem:

Persuading busy customers to make the buying decision

Solution:

Employee Portal: It can be difficult to persuade customers to make a purchase while they are preoccupied. To help those clients and wholesalers who were too busy to physically supply the order details, we, therefore, developed an employee portal. We gave each employee a different set of responsibilities and powers, and a specialist was given the freedom to select the ideal kitchen layout for each client.

Problem:

Customers facing troubles in making a one-time payment

Solution:

Financing Gateway: Our team suggested a viable option to increase the customer range of the client. Some customers are skeptical to spend such a large amount on online purchases, hence we created an easy payment option for the customers where they would be able to pay in installments. We integrated Bread Financial gateway to simplify the installment payment system.

Problem:

The time-consuming and complicated price modification process

Solution:

Automated Price Management: The client had a difficult time keeping up with the changing price and updating it for the customers. In order to enable the client to quickly adjust the pricing for a certain product, brand, color, or type, we created a backend integration. Both the front end and the clients’ carts will reflect these improvements. To reduce the client’s computation time for checkouts and logistics, tools for easier pricing conversion and state-specific tax rate conversion were also incorporated.

Problem:

Lack of client-building and referral initiatives

Solution:

Procash Rewards: Having an expansive customer base largely depends upon word-of-the-mouth publicity. We used this technique to bolster their clientele` by creating a loyalty program. Discounts and commissions are offered to wholesalers who refer Walcraft Cabinetry to other wholesalers. A unique homeowner portal where the customers are encouraged to upload cabinet overviews, 3D outlines, and the final products to give the social media audience an insight into our proficiency and work portfolio. To reassure this, we introduced an exclusive offer where the clients would get a special discount for sharing the final results on social media.

Problem:

Difficulty in managing bulk orders placed by wholesalers resulting in a time-consuming ordering process

Solution:

Project Lists: Our team suggested integrating customized project lists to make it easier for wholesalers to choose each item when placing an order. By adding products just once and accessing them several times for reordering, these lists help distributors save time. Moreover, it really helped our client in managing bulk orders by saving the kitchen’s dimensions, product types, and preferences.

Problem:

Low bounce rate due to hardships faced in convincing the customers as to why they should buy their products (over their competition)

Solution:

Gideon: It is tricky to turn a potential customer into a buyer, so we did a full analysis of what motivates a customer to buy. For enhanced customer experience and conviction, we created an exclusive comparison tool. Gideon assists the customers in visualizing the dimension-specific price, features, and specifications differentiation in other brands to encourage informed decision-making.

Problem:

Problems in effective and centralized lead management

Solution:

Active Campaign: Having an unorganized internal system often leads to a loss in one form or the other. Our team of experts analyzed the operational structure of the client’s organization and suggested implementing a powerful CRM tool. We integrated Active Campaign as an automation tool to effectively manage and assign leads through the sales funnel. This API also assisted in simplifying the clustered follow-up process for the client’s staff.