facebook Create Custom Web Platforms for Social Networking
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Tarvinder Singh

June 24, 2024
  • Custom Web Development

Facebook was launched in 2004, and it absolutely changed the world. While there were other existing interactivity channels, Facebook was a one-of-its-kind custom web platform for social media at that time. After that, there has been no stopping for custom web platforms for social networking.

If you have a creative never done before social networking idea, you need to go ahead with custom web development for social media platforms. Even if you don’t, this is a great investment venture.

It is necessary to recognize social media’s potential advantages for businesses. According to a Sprout Social survey, 71% of consumers with a favorable social media experience with a brand are likely to tell their friends and family about it. This emphasizes how crucial it is to have a strong social media presence and have meaningful interactions with clients.

Therefore, if you have made up your mind about going ahead with custom web development for social networking, this blog post will help you understand how to create social networking custom web platforms. 

Advantages of Social Networking Custom Web Platforms

Advantages of Social Networking Custom Web Platforms

Social media’s widespread appeal can be attributed to a number of very valid factors, which makes it clear why multiple businesses and startups prefer them. Let’s discuss some of the advantages that custom web platforms for social networking have to offer both users and businesses.

Great Interactivity and Communication Tool

Social media has emerged as an excellent means of communication for those who live far apart—be it abroad, in a different city, or just across large distances. During the COVID-19 pandemic, social media was the tool that kept people connected and prevented them from going insane from isolation.

Boost in Brand Presence

In the last ten years, social media platforms have evolved into excellent ventures for businesses, offering a wide range of commercial opportunities such as product and service sales, brand promotion, and message sharing amongst users. 

If you own a business, you can set up your social media pages and begin communicating with prospective clients. Custom web development for social networking makes your brand much more accessible to your customers.

Low Costs and High ROI

Based on past experiences, social media promotion is less expensive for businesses than other forms of advertising. Businesses typically begin by making modest initial investments to gauge the market and develop a marketing plan. Once they identify the ideal clientele, they proceed to make larger investments in custom web development for social media. This way, you can start making high ROI while incurring low costs.

Getting in Touch With Customers

Through one-on-one communication between business representatives and customers, social networks address the issue of discovering potential clients—a problem that most businesses encounter. Social networking custom web platforms enable a more adaptable and customized approach, regardless of whether the customer wants assistance or needs to address a grievance.

Step-by-Step Guide on Creating Custom Web Platforms for Social Networking

Step-by-Step Guide on Creating Custom Web Platforms for Social Networking

For creating custom web development platforms for social media, you need to understand the entire process. There are many factors to it, but the development stages explained below will you an idea of cruising through this process and come out on the successful side:


Great projects always begin with an idea. It needs to be special and unique. You may, of course, steal Facebook’s or Instagram’s concept, but who needs another Facebook or Instagram? Make sure users find your social networking custom web platforms engaging. 

You will greatly benefit by segmenting your audience or niche. You can create social media custom web development solutions for fans of music, movies, or books. However, this idea has been explored multiple times already. In any case, the concept ought to distinguish you from other initiatives of the same nature. Like the increasingly well-known cryptocurrency trading platforms worldwide.

People frequently have ideas, but they are hesitant to share them with their peers. They believe that someone will make a million dollars by stealing it or they will not be able to make a profit from it. This is a grave error. Initially, funding and skills are required to create a project. Second, nobody can promise that a brilliant idea will be a huge success. 

Thus, what’s in your head is just something you can make. Additionally, you receive more feedback the more you express your opinions. Perhaps you will discover co-founders who share your values and who will contribute to the custom web development for social networking.

Find a Domain Name and Hosting Plan

As soon as you complete your planning and research, you move on to the next stage. First, you must get a distinctive and eye-catching domain name that complements the business name. Select a domain that corresponds with your company name if you have already registered your business.

Secondly, get your website hosted by a reputable hosting company. You can use a hosting service’s servers to host your website. The performance of the website is directly and significantly impacted by your choice of domain name and hosting package. Thus, be sure you are getting the best possible offer. This step is even more crucial when you choose custom web development for social media networking platforms.

Selecting Important Functionalities and Features

At this point, you should compile all of the data you gathered throughout the planning phase and determine which features your platform should have to meet the needs of your target market and adhere to your business plan. The first step is making a short list of the qualities that every social networking custom web platforms should have, even though the functionalities may differ based on the social network platform specialty. 

  • User Profile
  • Newsfeed
  • Push Notifications
  • Augmented Reality
  • Live Streaming
  • Location-Based Content
  • Real-Time Chatting
  • Advertising
  • Payment Integrations

Above all, don’t forget to think about distinctive elements that set your social media custom web development solutions apart from other customized web development services. The cutting-edge and distinctive features you choose for your social media customized web development services can improve user experience while opening up new revenue streams. 

Since implementing the sophisticated features would require a large investment of resources, you also need to think about your timeframe and budget. Deciding early will help you make the custom website development services team understand your vision.

Hiring Custom Web Development Services

To create your social network, you’ll need a trustworthy group of seasoned professionals. Therefore, before you hire a custom web development company, ensure that the team has produced solutions comparable to yours before hiring them, and look through their portfolio and reviews. There are lots of excellent scustom web development companies out there. We suggest checking out sites like Clutch to find your best fit.  

Even if you hire freelancers, outsource the custom website development services or hire a professional custom web development company, remember that most of them charge by the hours. The complexity of features chosen by you for custom web platforms for social networking highly impact the hours and hence the costs. 

Build a Concept with UI/UX Design

Build a Concept with UI/UX Design

Design is one of the most important stages of the entire process. Here, having a thorough grasp of the needs and choices of users is essential. The design of social networking custom web platforms involves developing the user interface and user experience components. Thus, your design needs to be clear, intuitive, and beautiful.

Consider the preferences of the users and adhere to the  most aesthetic design schemes. Research more about the most recent developments in software design and choose what will help you draw in new users and encourage existing ones to stay on your network.

Development Stage

This is the most time-consuming step, since developing even the most basic social network website can take several months, and for complicated and custom web platforms for social networking may take years of constant development and modification. On the other hand, if you choose seasoned custom web development services, they will be able to provide you with a strategy for quick custom web development for social media platforms.

Testing and Deployment

Testing is just as important as the actual development process. It ought to be carried out both throughout and even after development. The first thing you should watch out for is a slow website, as it tends to drive away visitors. You must conduct functional testing, usability testing, interface testing, compatibility testing, performance testing, and security testing—the six standard testing procedures. After completing this step, you will have an excellent network that your users will adore. If all testing goes as planned, you can launch a solution destined for success. 

Promoting & Measuring performance

Without advertising, freshly launched social networking custom web platforms will go unnoticed. For this reason, you must use as many marketing strategies as you can in order to increase the number of users on your social network platform. The most efficient social media marketing strategies to grow your user base these days is to include email marketing, SEO, paid advertising, lead generation, branding, etc.

Regularly assessing the performance of your custom web development solutions is another crucial step. Always pay attention to certain important performance measures, such as user engagement, churn rate, activation data, and client acquisition cost. These indicators show how successful you are, or how much money you can make.

How to Promote Custom Web Platforms for Social Networking

How to Promote Custom Web Platforms for Social Networking

There are several ways to promote your social networking custom web platforms and we’re going to discover them below:

Social Networks

Sharing something on social media is, as it usually is, a terrific method to spread the word about something. This also applies to you own custom web platforms for social networking. Ironic, right? Share the link on social media as soon as it goes up and running to inform everyone about launch of your platform.

Word of Mouth

Given that this is a social networking website, it’s likely that your users are promoting it elsewhere. In fact, this is a really effective method for your custom web development platforms to acquire popularity and relevance more quickly. By word of mouth, you can increase the number of users on your social networking website at no cost.

Community Discussion Boards

You can use a variety of online forums and message boards to promote your brand-new social networking platform. Use these to share links, start conversations, and increase your user base.


If you’re a startup or on a strict budget, you may not have the money to check into this possibility right now. But the truth is that advertising is a certain way to get people to notice and visit your platform. Meta advertising is an excellent starting point at a reasonable cost. You can disseminate to a set number of people on a daily and gradual basis, targeting particular demographics.

Email Marketing

Regardless of the kind of social networking platform you have developed, this is certainly the most affordable and commonly-sed way of promoting. Building or having an email list is crucial for a variety of reasons. For example, you can send out emails to your list explaining your new platform, its purpose, its benefits, and how users can join it.

Now, that you have understood how to promote your social networking custom web platforms, its time to learn how you can make money from it.

How to Monetize Social Networking Custom Web Platforms

How to Monetize Social Networking Custom Web Platforms

Social network monetization has unique characteristics of its own. Because users aren’t used to paying, Facebook and most other networks are totally free. However, you can definitely choose between below given two models-

  • Freemium- In this model, majority of features are free for users to use. But there will be a little charge for extra features. Since it encompasses all social network users, the cost is usually negligible. Suppose, you have 2,00,000 users and even 1-2% of them convert, you will get an average of 3000 paying users. So if you are charging a nominal $7.99 fee, you will be making approx. $24,000 per month. This is a promising figure and is well-used by big social networking players like X, Twitch, and LinkedIn. 
  • Advertising- Under this model, all of the social network’s features and functionalities are available to users at no cost. You lend out the advertising space of social networking custom web platforms to generate revenue. As a result, the advertiser pays for website clicks. This business strategy is highly used by Facebook and Google. One of its drawbacks is that managing advertising requires the developing a separate platform or module. You will also lose users since they can click through to other websites. This business model works best for big projects with a consistent viewership.

How Much Does it Cost to Build a Social Networking Platform?

In most cases, the features, tech stack and custom web development services you choose impact the overall costs of custom web development for social networking. The starting price might be as little as $5,000, depending you choose the most common and basic features. However, if choose to build highly interactive and impressive custom web development platforms for social media, the costs can go upwards of $20,000. 

Remember, these are just estimates. The costs also depends on multiple other factors like you custom web development company’s location and pricing model.

Wrapping Up

This blog clarified how social media platforms are worth investing in, but getting there will require a significant amount of time, energy, and finances. At Technocrats, we are ecstatic about the prospect of working with you for successful custom web development for social networking. Talk to our experts right now, and we’ll make your journey smoother. 

About The Author

Introducing Mr. Tarvinder Singh, the CEO of Technocrats Horizons Compusoft Pvt. Ltd. With his dynamic leadership and innovative thinking, Mr. Tarvinder Singh has built a reputation for himself as a visionary and a clients’ person through and through. Under his guidance, Technocrats Horizons has grown to become a powerhouse in the tech world, providing cutting-edge solutions that have helped countless businesses thrive. When he's not leading the charge at Technocrats Horizons, Mr. Tarvinder enjoys spending time with his family, traveling the world, singing, and mentoring young entrepreneurs.

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