Unique Features that You Can’t Achieve Using Website Builders

A few years back, having a website became necessary for every business. However, all people are not coding masters who can design and develop highly skilled and efficient websites. That’s why people find it challenging to create websites on their own. Also, creating custom websites would require a considerable investment, which small business owners could not afford. That’s why website builders like Wix, Shopify, and GoDaddy were launched to address this challenge.

Website builders simplified the lives of business owners to a certain extent. The intuitive user interface of website builder makes it easy for non-technical people to create websites quickly. To create an eCommerce store, Shopify became the best website builder, while GoDaddy became the best website builder for small business owners to develop websites affordably.

Although website builder helped businesses create websites cost-efficiently, they lacked in delivering certain advanced features and functionalities. Due to this, the demand for custom web development arose. 

This blog will tell you some unique features you simply can’t achieve using website builder and why you should opt for custom web development to develop your unique and customized website.

Mesmerizing Benefits of Website Builders

Online website builders like Wix, GoDaddy, and Squarespace offer various pre-designed website creation templates. In the last few decades, the use of website builder has increased a lot. The sole reason for this is the user-friendly interface they provide. Moreover, the conventional web development process needs coding knowledge, which is eliminated in the case of website builder. That’s why website builder become an excellent source for website development when you need to create websites without technical knowledge. 

Besides this, website builders offer numerous benefits. Let’s see what are the enormous benefits of website builder:

Easy Accessibility of website builders

One of the key benefits of website builder is their user-friendly interface. The drag-and-drop functionality of website builder makes it easy for non-technical people to create websites. All you need to do is select your desired template and customize it with the required colors and fonts. Your website will be ready in no time and with minimal effort.

Quick Website Launching

A conventional website takes several months to launch, requiring a lengthy development process. In the case of website builder, you can easily design and develop your website quickly due to the pre-designed templates and numerous built-in features. So, website builder become effective when you want to launch your website quickly.

Highly Cost-Efficient

Custom web development requires businesses to make hefty investments in design and development, which are costly for small businesses, especially startups that have just stepped up into the market. For such companies, website builder offers relief regarding costs as they are highly cost-efficient. Website builder provide numerous pricing plans that include all the necessary features like hosting and domain name, which makes it easy for businesses to design websites with minimum investment.

Unique Features You Won’t Find in Website Builders

Although website builders offer uncountable benefits, they fail to provide certain features. Let’s see what are these features.

Customized and Unique User Experience

Every business is unique, so all of them will have different audiences to target. For this, they will surely need a unique website that effectively delivers the brand’s voice to the end-users. Such customized websites tend to provide personalized user experiences to the end users, which eventually helps businesses boost sales and ROI. Though website builder contains an enormous pool of templates, they will be used by billions of companies. So, creating a unique brand presence becomes challenging for websites created using website builder. 

A website is the main element that attracts customers. That’s why it becomes mandatory for businesses to involve attractive and customized design elements in their websites. However, if you use a website builder to create your website, you must hold back as they offer limited customization features. Custom web development would be better than website builder to create interactive elements like chatbots or unique customized designs.

Third-Party Integrations

In this competitive era, no business can afford to lag. They must continuously evolve with unique strategies to stay ahead in the market. They need to include some high-end features and functionalities like CRM systems and payment gateways in their websites to make them stay one step ahead. This can be made possible through third-party integrations. Third-party integrations not only streamline your processes but also enhance the abilities of your website. 

However, for website builder, integrating high-end third-party apps like CRM systems or marketing automation is a bit challenging as such integrations need you to include some coding lines in your existing code. This becomes a complex task for website builder. You need to opt for a custom web development process for seamless third-party integration. 

High-End Website Performance and Scalability

Imagine a new user waiting for your website to load completely. Of course, no user will wait patiently for a website to load. They will leave the application at the end. That’s why a website’s performance is crucial for any business. It’s the critical element to attract the users. Just like website performance, scalability is another essential factor for a website. Every business is not going to remain the same all the time. With the industry’s growth, its needs will change constantly, and so will your website, which will need to scale to accommodate increased traffic. 

In the case of website builder, you will miss both scalability and performance. The reason behind it is the shared usage of website builder. A wide array of people will use website builder to create their websites. With this, numerous people would use the same hosting, making your website load slow. Besides this, the website builder templates are not flexible enough to meet the changing business needs. That’s why businesses with website builders often face difficulty in scaling their websites in the future.

Advanced features and Functionality

Having a customized design is not enough for any website. Every business will have different needs that require embedding some advanced functionalities in the website. For instance, a travel website must have a booking portal where customers can make advanced flight bookings. An eCommerce website will need a personalized recommendation system to enhance the user experience. 

Of course, website builderoffer infinite templates and layouts for creating travel and eCommerce websites. However, creating custom portals like booking or personalized recommendations becomes challenging. All such advanced functionalities require you to add several lines of code to the existing codebase. As website builder has in-built codebases, finding the appropriate section to add your desired line of code becomes difficult.

Advanced SEO Features

Only having a well-designed website is not enough. It should be able to rank well on search results to make a solid online presence. For this, the website should have a unique and brand-oriented design. This is made possible through SEO (Search Engine Optimization). However, a website should have good loading speed, exceptional design, and engaging content for optimal SEO results. 

Usually, websites built using a website builder face difficulty in making good search engine rankings. This is because several businesses will use website builder’s templates. Imagine all the eCommerce websites having the same design and functionality. How will Google rank such websites? So, uniqueness is going to vanish in the case of website builders. 

Moreover, due to limited customization abilities, websites designed using a website builder will only have basic functionality, which would not help them make good search engine rankings.

To have good search engine rankings, custom web development becomes the ultimate solution as it allows you to design the website uniquely and customized.

Website Proprietorship

Developing a website using a website builder is just having a rented apartment. You can live in your rented apartment and fulfill its basic living necessities. However, ownership and control become the rights of the apartment owner. You must worry about even the most minor scratch in the apartment. But if it is your apartment, you can live freely. The same thing holds for website builders. You can create your website in no time with a website builder. However, when you need to add advanced functionality to your website, it would not be possible. 

On the contrary, custom web development offers the complete freedom to add innumerable advanced functionalities. Moreover, being the only website owner, you can design it how you want it to be. Such customized design will help you rank higher on search engines, ultimately boosting your website’s sales and ROI. So, you can never leverage complete ownership of your website while using a website builder.

High-End Security

No matter how well-crafted your website is, security is a significant concern for any business. Customers will store crucial information like email IDs and phone numbers on your website. Moreover, the company’s data will also be present on the website. Such data is prone to cyber threats and data breaches. That’s why it becomes essential for you to keep your website secured in every possible way.

Websites developed using a website builder have higher chances of getting hacked as they are hosted on a shared server. Custom websites have less chance of getting hacked as they have their servers for hosting. Moreover, custom websites can be made more secure using data encryption and authentication, which is nearly impossible for a website builder. So, regarding security, custom web development becomes the perfect option.

Final Thoughts

Website builders offer numerous benefits, from cost-efficiency to easy accessibility to quick launch. That’s the reason why the use of website builders has increased a lot in the last few decades. However, despite numerous benefits, website builders have limitations that prevent them from being considered efficient enough to create websites.

A website must have a customized and unique design to make a solid online presence. 

Although website builder offers numerous templates, they fail to add a touch of uniqueness to the design. That’s why websites developed using a website builder will always find it challenging to stand out. Moreover, website builder do not follow advanced security protocols, which makes websites prone to cyber threats. On the other hand, custom web development follows robust security protocols like GDPR to ensure your website always stays safe.

Custom web development becomes an adequate measure of creating a unique and highly secure website. Though custom web development is a bit lengthy and costly, it benefits the business in the long run. However, you need to partner with a highly experienced web development company to develop tailored web solutions.

Technocrats Horizons is one such organization that is known to deliver custom web solutions that seamlessly cater to different business needs and goals. Our developed custom solutions always ensure advanced customization, SEO features, third-party integrations, and robust security.

Contact us now to learn how we help businesses make a difference through our custom web solutions.