Why Mobile App Conversion Rate Is Better Than Mobile Web
Auth image

Gulshan Chandan

June 22, 2023
  • App Solutions

In a world where smartphones are our constant companions, mobile apps have risen as the true frontrunners of the digital world. While mobile-friendly websites made their mark, they pale in comparison to the mobile app conversion rate.

Imagine scrolling through your phone, immersed in emails, social media, and news updates. Amongst a sea of app icons, you can’t help but wonder why these tiny marvels have captured our attention so fiercely.

From unforgettable branding to effortless two-way communication, mobile apps have a bag of tricks the mobile web is incapable of. 

In a world where every second counts, mobile apps shine with lightning-fast loading times and user-friendly interfaces, leaving the sluggish mobile web behind in its wake.

And here’s the jaw-dropping truth: people spend a whopping 90% of their mobile device time within apps, revealing their irresistible dominance.

This blog post will some of the most significant reasons why mobile app conversion is higher than mobile web.

Reasons Why Mobile App Conversion Rate Better Than Mobile Web

Why are mobile app conversion rates better than the mobile web

Most companies strive to make sure that their websites are mobile-friendly due to the constantly changing customer base. In this day and age, websites that don’t comply with this rule cannot exist. 

In order to optimize your company, brand, and website for mobile customers, you actually need a mobile app. The reasons why the mobile app conversion rate is higher than the mobile web are as follows:

  • Apps Are Downloadable

One of the key advantages of mobile apps is the ability for users to download and install them. By allowing users to access your app directly on their devices, without the need to open a browser and visit your website, you eliminate potential barriers to engagement. 

While users must actively search for websites through a browser, accessing an app becomes effortless. This accessibility ensures that your brand remains within reach, leading to increased conversions.

  • Apps Build Stronger Branding

Boost Branding Through Mobile Apps

Your App, Your Identity! A mobile website exposes visitors to your brand momentarily, whereas a mobile app establishes a lasting impression. People rely on their mobile devices extensively, and with your app installed, your company name and logo become a constant presence on their screens. 

This continuous visibility significantly increases their motivation to download, use, and ultimately make purchases through your app. Even infrequent app users encounter your brand repeatedly, reinforcing brand awareness.

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  • Direct Communication Channel

Effective communication is essential for converting users into loyal customers. Whether seeking assistance, accessing content, or resolving transaction issues, users need a convenient way to engage with your brand. While mobile apps and websites offer communication channels, apps have an edge. 

The seamless integration of live chat within apps enhances the user experience, providing a personalized and efficient means of interaction. On the other hand, mobile websites often rely on chatbots or AI assistants, which may need more integration and responsiveness.

  • Push Notifications 

Direct and Impactful Push notifications are a game-changer for brands, boasting an opt-in rate of around 67.5% and click-through rates of approximately 30%, far surpassing those of email and social media.

Leveraging push notifications allows for personalized and direct communication with users, creating opportunities to engage and influence their behavior. Whether you’re a publisher or an online shop, the power of push notifications can significantly impact your business.

  • Increased User Engagement

Increased User Engagement

Mobile apps excel in encouraging user engagement compared to the mobile web. Incentives like referral programs, where users recommend an app to friends, contribute to this engagement. When a user successfully refers to the app, they receive points that can be redeemed for deals or purchases, motivating them to become lucrative clients. 

As users share the app with their peers, a chain reaction occurs, continually boosting engagement. Achieving the same level of involvement through the mobile web is considerably more challenging.

  • Apps Have Offline Accessibility

Unlike websites that require an internet connection to function, mobile apps can operate offline, catering to users regardless of connectivity. This versatility makes apps more reliable and appealing, reaching a wider audience and potentially boosting sales. In contrast, a disrupted internet connection can render a mobile website unusable, compromising the user experience.

  • Faster Loading Time and Speed

In today’s fast-paced world, every second counts. Mobile apps surpass mobile browsers in terms of loading time and speed. Users can swiftly interact with your business with just a single tap on the app icon. This seamless experience translates into lower bounce rates and abandonment rates, leading to higher conversion rates.

  • Users Spend More Time on Apps

Meet Them Where They Are! To maximize conversions, it’s crucial to connect with users on the platforms they frequent the most.

Research reveals that people spend approximately 90% of their mobile device time within mobile apps, with only 10% dedicated to web browsing.

By providing an app, you ensure that users can access your content conveniently, increasing the mobile app conversion rate.

Improved UI UX

While a mobile-friendly website is necessary, it has inherent limitations in terms of functionality. Mobile apps, however, offer design freedom, enabling you to enhance the user experience through intuitive gestures like tapping, swiping, and holding down the screen. By embracing the advantages of mobile app design, you can deliver an exceptional user experience that surpasses that of mobile web pages.

  • Checkout Optimization

Checkouts play a pivotal role in driving revenue. While mobile websites lack streamlined checkout processes, mobile apps excel in this area. App users can complete checkouts within seconds, offering a seamless and efficient transaction experience. Conversely, mobile web users encounter additional steps, including locating items, entering payment and shipping details, and enduring potential errors. By simplifying the path to purchase, mobile apps increase the likelihood of successful conversions.

Conclusion

Modern Consumers are more than just smartphone addicts; they are app addicts. The data supports the fact that people prefer to consume material or engage with brands through applications. Top brands currently use both a mobile website and a mobile app as part of their mobile strategy. Through their website, they attract new users who are later turned into devoted app users. But how do you get the benefit of a high mobile app conversion rate?

Building your own app is now simpler and more accessible than ever. We can assist you if you’re prepared to advance your mobile approach. To increase conversions, you can build a mobile app using Technocrats’ expert mobile app development services. Book a consultation with us and turn your vision into a conversion-driven reality.

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About The Author

Mr. Gulshan Chandan, Customer Experience Head of Technocrats Horizons Compusoft Pvt. Ltd, is the driving force behind the company's success. With over a decade of experience in the industry, he is on a mission to redefine what it means to deliver exceptional customer service. Mr. Chandan is passionate about building lasting relationships with customers and is always looking for ways to go above and beyond to ensure their satisfaction.

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