Why do Startups Need Custom Mobile Apps in Today’s Digital Era

In this digital era, the usage of mobile applications is increasing at a fast pace. Every day, nearly 250 million mobile apps are downloaded across the globe. So, you can think about how the mobile app market is increasing. Of course, the trend of mobile apps started a few years back with generic mobile applications, and it has rapidly risen in recent years. Do you know what has contributed to the rapid growth of the mobile app market? It’s nothing but custom mobile app development.

Custom mobile apps prove to be a boon for businesses, especially startups. With billions of startups launching daily, it becomes difficult to survive in the competitive market. To cope with the increasing competition, custom mobile apps play a crucial role for startups. Unlike generic apps, where businesses have limitations in terms of design, custom mobile development opens up a complete ground for businesses to customize the app in the way they want.

Besides, custom mobile apps become a vital marketing medium for startups. There are endless benefits of leveraging custom mobile app development for startups. However, startups feel skeptical regarding their usage.

That’s why we have brought this blog today, which will tell you why startups need custom mobile apps in today’s digital era.

Reasons why Custom Mobile App Development is Needed for Startups

Custom mobile app development has become a primary necessity for startups to establish their lasting digital footprints. The sole reason behind the growing acceptance of custom mobile apps among startups is that their development aligns with specific business needs and goals. 

Besides, custom mobile applications provide numerous benefits to startups for digital growth. Custom mobile app development benefits startups in every aspect, from delivering personalized user experience to building unique brand recognition to boosting growth and revenue. Now, let’s have more profound insights into the numerous benefits of custom mobile app development for startups.

Helps You Build a Unique Brand Identity

As per a recent study, every year, around 50 million startups are launched globally every day. So, you can imagine how competitive it is for every startup to establish a strong brand presence. Moreover, to thrive in the competition, startups need to develop a unique brand identity that could differentiate them from the crowd of millions. 

There were days when people used different marketing mediums like TV and newspapers to market their newly launched startups. With digital advancements, a customized mobile application has become a suitable marketing medium for informing people about startups. With custom mobile app development, you can make your brand unique through logo, design, and colors.

Custom mobile apps are developed to keep the specific business needs and goals at the center. So, they will have a design and interface perfectly aligned with a particular startup, eventually making them unique from the other brands.

Allows You to Have a Good Customer Engagement Level

Despite having a mobile app, most of the startups face challenges in terms of customer engagement. The reason behind this is the absence of personalization from apps. Personalization is the key to success for any mobile app. 

Functionalities like push notifications, personalized recommendations, chatbots for continuous support, and more contribute to delivering personalized customer experiences. You can also provide customized experiences using generic apps, but updating the code for such apps is a bit challenging.

On the other hand, custom mobile apps simplify the process of adding such functionalities as you have complete control of the coding structure and the application. Personalization elements become an effective way to boost customer trust in the brand, which ultimately helps startups retain customers.

Providing Scalability and Flexibility for Future Needs

Any startup is not going to have fixed needs and goals. They are going to change as the startup grows. Your mobile app needs to evolve constantly with the increasing and changing needs. 

Sometimes, you need to enhance the functionality of your app by embedding new technologies, or you might even need your app to scale with the increasing user base. All such changing needs have one solution: custom mobile app development.

Customized apps are induced with scalability and flexibility, keeping future growth in mind. 

That’s why custom mobile applications seamlessly adapt to changing needs and environments without affecting performance. Such scalability and flexibility allow you to upgrade your mobile app with the latest technologies and design on time, eventually enabling your startup to stay ahead in the competitive race.

Enhancing User Experience

A mobile app is the reflection of the quality of services a business is offering. We have a famous quote: “First impression is the last impression.” This quote holds for startups. For any startup, the design and interface of the application make a lasting impression on the users’ minds. 

That’s why it becomes crucial for startups to develop user-friendly applications, and custom mobile apps become an effective helping medium for startups to deliver user-friendly interfaces. 

With an intuitive interface, smooth navigation, and user-centric design, custom mobile app development ensures every startup can positively impact the customers, making them revisit their applications.

Gives You a Competitive Advantage to Move Ahead

Any startup is going to face massive competition during its initial days. Startups have to face newly launched businesses and keep an eye on existing ones. 

To survive in the competition, startups need to think of unique strategies to market their business that could attract more customers to their brand. Custom mobile app development has become a unique marketing strategy for startups to stay ahead of the competition. Mobile applications are not only meant to deliver services. 

If leveraged well, they could become an effective marketing medium. While the competitors are busy with traditional marketing strategies, by having a compelling design and interface that aligns perfectly with the specific brand, startups can effectively grab the attention of their customers, which can help them stay ahead of the competition.

Providing Robust Security

Data security has always been the top priority for businesses. Applications with low-security protocols are prone to breaches and other cyber threats. Also, you need to face the same security concerns in the case of pre-built applications. Off-the-shelf applications have standard designs and interfaces, which results in a high chance of losing data by breaching. 

On the other hand, custom mobile apps are built following advanced security protocols like encryption and two-way authentication systems that make it challenging for hackers to breach sensitive user information from your application.

Following such advanced security measures becomes essential for startups as they need to build credibility and trust in the eyes of their customers during their initial days. Custom applications embedded with advanced security protocols have also become a fantastic way for startups to build customer trust.

Technocrats Horizons is a startup web app development agency in India and the USA known for building custom mobile apps using advanced security measures. Our designed custom mobile applications are innovative and embedded with robust security standards to help startups develop long-term relations with their customers regarding trust and credibility.

A Direct Line of Communication Between Businesses and Customers

A few decades back, there were days when businesses had to do many advertisements on TV and in newspapers to inform their customers about ongoing discounts and sales. Although established companies could afford the paid advertising mediums, it was a bit costlier for startups initially. 

However, with mobile apps, startups can instantly share important information related to sales and special offers through push notifications. Moreover, push notifications provide instant updates regarding your business to the customers, which eventually helps startups boost conversions.

Tonic, the famous medical elearning platform, faced challenges retaining existing students. This created hurdles for the application to have high conversion rates. To address this challenging situation, Technocrats Horizons embedded a personalized notification system that kept the students informed about the ongoing special discounts and incentives. This helped Tonic build loyalty among the existing students and bind them with the eLearning application for the long term.

Offering Multiple Revenue Streams

The pre-built mobile applications offer basic design and functionality features that make it challenging for businesses to generate revenue through different mediums. However, custom mobile applications open many monetization opportunities for firms rather than relying on a single revenue stream. 

You might be wondering how. Custom mobile apps allow flexibility through in-app purchases and subscription models. Such revenue generation models help startups generate good revenue and retain their customers. By offering such varied models, startup businesses allow customers to purchase their products or services as per their needs and budget. Such affordable services are a good reason for customers to frequently return to your business.

Tradechat, a leading marketplace for traders, exporters, and manufacturers, faced issues bringing new customers and retaining existing ones. The reason was the single pricing structure they were providing. 

Technocrats Horizons helped Tradechat overcome this challenge by creating a subscription model with two plans, Basic and Gold. The Gold plan allowed customers to make their product category, upload multiple images, edit products, and negotiate rates. The subscription model helped Tradechat boost revenue by enhancing customer engagement with the application.

Process for Custom Mobile App Development for Startups

A startup has to face numerous challenges initially, of which having a high-performing customized app solution is the most common. Developing a mobile application with an intuitive design and interface involves an agile approach, showcased in detail below.

Identifying Your Target Customers

Before you delve into the custom mobile development process, you should know who your target audience is. 

You should perform detailed research on the various elements, like customer demographics, their problems, and behavior patterns. Identifying your customers will help you build a user-centric mobile app that could easily bind the customers with your startup in the long run.

Detailed Market and Competitor Research

Besides researching your customers, you should perform a detailed analysis of your competitors. You should search for mobile apps that address the same pain points your mobile application is expected to resolve. 

Competitor research will not only give you an understanding of your competitors’ strengths but also tell you in which areas they are falling back and prevent you from committing those mistakes.

Choosing the Type of Custom Mobile Development

In the next step, you need to choose the type of mobile app development. Mobile app development is generally of two types:

• Web applications that are responsive websites operating on both desktops and mobile devices.
• Native applications that are specifically designed to operate on mobile operating systems.

You can choose the type of mobile app development based on your business needs and goals.

Designing and Developing the Application

It’s time to start the designing stage, which lets you know how your mobile application will look after development. The design and prototyping stage is crucial in the app development process as it enables you to decide how the customers will interact with your application. Once the design is finalized, you need to implement the design with coding technologies.

Custom mobile apps transform startups, so it becomes necessary for startups to choose the right startup web app development company for building the perfect application.

Technocrats Horizons becomes an affordable yet creative partner when it comes to mobile application development for small businesses and startups. Our custom app solutions help startups easily lead the competitive digital race. Our agile way of developing the application with a profound understanding of business needs sets us apart from the large crowd. This helps us to bring tailor-made solutions to the table.

Testing the Developed Application

Sometimes, even a tiny mistake could lead to significant outcomes. The same holds for mobile app development. Errors in the mobile application will affect its performance, eventually affecting its engagement rate. To avoid such consequences, you should thoroughly test your application on different platforms and mobile devices regarding performance loo,k, and feel.

Deploying the Mobile App

Once your app is tested rigorously and free from all sorts of errors, it’s time to launch it in the desired environment. You need to follow specific guidelines to launch your mobile application on the Play Store (Google or App Store). Moreover, you will be charged some fees for launching your app. 

The launch fees depend on the type of Play Store you choose. In the case of the Google Play Store, you are charged a fee of $25, while for launching the app on the App Store, you are charged $299.

Final Verdict

You might know now why opting for custom mobile app development is essential for your startup. Custom mobile app development provides numerous benefits that not only help startups to have a user-centric mobile application but also help them grow in every possible way. From delivering a user-friendly interface and experience to providing a competitive advantage, embedding scalability and flexibility in the application, and having a unique brand identity, custom mobile app development has become a powerful tool for startups.

There were days when developing a custom mobile app for small businesses and startups businesses, and startups were costly and cumbersome. However, developing customized mobile applications has become easy with the changing technological landscape. By following an agile development process and leveraging the latest technologies and trends, you can create a mobile application that becomes a strong voice for your startup.

If you envision having a high-performing custom mobile application embedded with the latest technologies, Technocrats Horizons can become the perfect custom mobile app development company to turn your vision into reality.

Our expertise of 13+ years and the know-how in custom mobile app development allow us to bring innovative, customized solutions to the table for startups. We understand that every budget-centric startup needs innovative yet affordable solutions. Our solutions do not follow hefty price tags, so we have become the most affordable custom mobile app development company for startups.

Want to have a customized mobile solution for your growing startup? Contact us to explore our custom mobile app development solutions that could benefit startups in the long run.