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Have you ever received a message from the brand you’re passing by? Yes, we’ve all been there. It’s an excellent example of location-based marketing through customized mobile apps. Many businesses have long struggled to reach the correct target with a marketing message at the right moment. Thanks to smartphones, we have a new technology that boosts location-based marketing for both large and small businesses- geofencing marketing. The main advantage of geofencing is its... Read More

According to stats, eCommerce revenue is expected to reach $5.78 trillion in 2026. It’s evident that the eCommerce market is growing exponentially year by year but so is the competition. What makes your business stand out from others? For large-scale eCommerce businesses, standing out is even more difficult since they have to handle a large number of customers, orders, and scaling challenges. More often than not, enterprise eCommerce businesses deal in B2B eCommerce or both... Read More

‘Only those who adapt survive’. This rule of survival is not only applicable to humanity, it has become a rule of law for the current global tech environment. This is true for the banking and finance industry as well. Although it is believed that this industry takes a long time to adapt to technology, this notion is changing slowly.  Numerous emerging fintech startups are thriving in the current digital landscape, this is inspiring other finance businesses to adapt to the... Read More

eCommerce has been rising in the past two decades, but the pandemic pushed its popularity into the next dimension. More and more businesses are reaching customers where they spend the most time, which is their smartphones. The eCommerce market is expected to reach almost $8.5 trillion by 2026. Most businesses, from the bigshots to the local vendors, everybody is selling online. If you own a retail business without any presence in marketplace platforms or you don't have a... Read More

Numerous research has found that climate change is growing, speeding, and intensifying to the point where certain effects are already irreversible.  As concerns about climate change are constantly rising, it is becoming more and more important to reduce carbon emissions and embrace sustainable practices to save the earth.  According to the United Nations, this is a "code red for humanity," meaning that the world needs to act quickly to prevent a catastrophe. From 2022 to 2025,... Read More