QuitSure

Problem:

The app’s design was not user-friendly which made it difficult for users to navigate effectively.

Solution:

To address this issue, our team performed comprehensive usability testing to identify users’ navigation difficulties. This testing process enabled us to create new wireframes to deliver a more intuitive and user-friendly app interface. We leveraged vibrant colors to make the app’s interface visually appealing, added interactive elements to engage users, and restructured the layout to simplify the app’s navigation.  

Problem:

The client was struggling to develop a robust method to deliver educational content effectively to help users quit smoking in the most optimum way.

Solution:

We designed and implemented a custom app module to deliver ‘daily packages’. Here’s what these daily packages include:

• Each package contains 5-7 modules that users need to complete per day.
• We incorporated multimedia elements such as PDFs, videos, and interactive reading sections to keep the users engaged. 
• To help users apply the learning, we added daily mental exercises.
• Each package came with step-by-step guidance for easy understanding and guidance.

Problem:

Managing an extensive amount of daily content was overwhelming for the client.

Solution:

We developed a sophisticated content management strategy to help the client overcome this trouble. Here’s the strategy that we followed-

• We created, bundles and uploaded daily packages 
• We divided the modules into free and subscription-based packages
• We set up timely reminders to encourage users to complete their packages on time
• We scheduled the courses in a way that users would not feel overburdened. The users receive the next package after 12 hours of completing their daily package.

Problem:

When the client came to us only 80% of payments were successful and as a subscription-based app, it was causing users frustration and making them leave the app.

Solution:

Our team performed a thorough analysis to figure out what was causing this issue. We utilized Google Firebase to track and understand the payment journey to pinpoint exactly where it was going wrong. We then integrated Razorpay to enhance the payment process, which offered a smoother and more reliable transaction experience.