facebook How 3D Visualizations Boosts Sales and Conversions
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Gulshan Chandan

December 7, 2023
  • ecommerce solutions

Product images are one of the most crucial deciding factors of a customer’s buying journey. However, as technology and interactivity advance, customers have started looking for something more engaging. This has led to the rise of 3D visualization.

3D visualization meticulously incorporates all the components required to create an immersive experience—such as lighting effects, angles, textures, color shades, and so forth—and it offers an accurate, comprehensive, and interactive presentation of your products.

To improve their customers’ online shopping experiences, more businesses are investing in 3D visualization technology. This is to offset the significant drawback of eCommerce—the inability to “touch and feel” products, which discourages consumers from making purchases online.

This blog post will discuss why you need to have 3D visualization in your eCommerce platform and the positive impact can have on your cabinetry and furniture business.

What is 3D Product Visualization? 

What is 3D Product Visualization Making Your Furniture and Cabinets Come Alive on Screen

Did you know that 81% of online shoppers say visuals play a crucial role in their purchasing decisions?

This is why product visualization is crucial in eCommerce. Let’s talk about 3D product visualization in simple terms. It’s like a makeover for your online furniture shopping. Instead of staring at pictures, now you can play around with the products right on your screen.

Imagine you’re checking out a new cabinet. With 3D visualization, you can spin it around, zoom in to see the details, and even try out different colors—all on your computer or phone. It’s like having a mini showroom in your hands. You won’t see that cabinet in your actual room, but you can explore it from every angle on your screen.

Imagine harnessing this power for your cabinetry and furniture business. In a digital era where competition is fierce, one tool is emerging as a game-changer: 3D visualization. And the best part is- it boosts your sales and conversion rates.


How  3D Product Visualization Works?

How  3D Product Visualization Works

In the world of eCommerce, where visuals speak louder than words, 3D product visualization emerges as the hero that takes your cabinetry and furniture business to the next level. But how does this digital magic unfold on your website? Let’s break it down in simple terms.

The journey begins by creating a detailed digital twin of your furniture. This digital model serves as a virtual replica, capturing every intricate detail of your product. Next, designers infuse life into the digital model by adding textures and finishes. It’s not just about how it looks; it’s about replicating the tactile experience—making the wood grain feel authentic and the fabric seems as soft as it is in reality.

The beauty of 3D visualization lies in its interactivity. Customers can virtually spin, zoom, and flip your product, exploring it from every angle. It’s not a static image; it’s an engaging experience that brings your furniture to life on their screens. The final 3D model seamlessly integrates into your online store. No need for special plugins or complex downloads—just a smooth and captivating online shopping experience for your customers.


Why Do You Need 3D Visualization in Your eCommerce Website?

Why Do You Need 3D Visualization in Your eCommerce Website

When it comes to internet shopping, modern consumers have specific preferences. Consumers want to have greater assurance in their choice to make purchases online. Naturally, online businesses want crisp, eye-catching product images that will grab the attention of potential buyers and inspire confidence in them. There are multiple reasons why you need to have 3D visualization in cabinetry and furniture eCommerce:

1. The Challenge of 2D Images

Over 70% of online shoppers abandon their carts due to a lack of product understanding.

Traditional online websites often rely on flat images, creating a challenge to fully grasp the intricacies of furniture and cabinetry. With these static visuals, the presentation lacks depth, making it harder for customers to visualize products in a real-world context. Enter the challenge of flat images in online retail.

This limitation becomes particularly evident when customers try to picture how a piece will fit into their living space or how different styles might complement their existing decor. The absence of three-dimensional representation leaves a gap in understanding, hindering the overall shopping experience.

2. Customers are Concerned About Product Quality

63% of consumers consider the ability to zoom in on product images as crucial when shopping online.

Buying furniture online often involves a leap of faith regarding the materials and textures. Customers want to know what they’re getting before committing. 3D visualization dives deep into the details, allowing users to zoom in and explore the material textures, finishes, and craftsmanship. It’s like bringing the texture right to their screens.

3. The Style Mismatch Challenge

77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service.

Every customer has a unique style preference, and ensuring that your offerings align with their tastes is a challenge. 3D visualization allows for easy customization, letting customers experiment with different styles, colors, and configurations. 

4. The Visualization Challenge

Traditional online shopping lacks the experiential element that physical stores offer. Customers miss the joy of exploring a showroom. 3D visualization transforms the online space into a virtual showroom, where customers can explore and interact with your entire inventory. This gives your eCommerce business a chance to attract orthodox buyers and convert them into loyal customers.

5. Customers Face the Confidence Dilemma

Customers want assurance when making significant purchases, and online furniture shopping is no exception. 3D visualization instills confidence by offering a realistic preview of the product. This not only reduces the hesitation to click “buy” but also leads to more satisfied customers who know exactly what to expect.

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Benefits of 3D Visualization in eCommerce

Benefits of 3D Visualization in eCommerce

If you’re in the cabinetry and furniture business, 3D visualization is a game-changer you can’t afford to ignore. Discover the benefits it offers:

1. Enhanced Customer Engagement

Businesses incorporating interactive 3D content witness an average increase of 40% in conversion rates.

Ever heard the saying, “Show, don’t tell”? Well, in the online shopping universe, it couldn’t be more accurate. 3D visualization transforms your products from mere images to interactive experiences. Customers can virtually touch and feel your furniture, rotating it, zooming in, and getting up close and personal. This heightened engagement doesn’t just showcase your products; it immerses customers in a memorable digital journey and keeps them coming back for more.

2. Empowering Confident Decisions

50% of shoppers are more likely to purchase if they can visualize a product in their own living space.

Online furniture shopping often comes with a hint of uncertainty. Will that sofa fit in the living room? How will that cabinet look against the wall? Enter 3D visualization to the rescue. By allowing customers to virtually place furniture in their own spaces, you’re wiping away doubts and instilling confidence in their purchase decisions.

3. It Reduces Returns

Businesses implementing 3D visualization have reported up to a 40% decrease in return rates.

Returns can be a headache for any online business, but especially for those dealing with furniture and cabinets. With 3D visualization, customers get a realistic preview of what they’re buying. The result? A significant reduction in return rates. It’s a win-win—customers get what they expect, and you save time and money on handling returns.

4. Showcasing Customization with Ease

63% of consumers expect personalization as a standard of service.

Furniture is personal. What one customer loves, another might want in a different color or finish. 3D visualization enables easy customization, allowing customers to experiment with various options before making a decision. It’s like having a personal designer at their fingertips.

5. Future-Proofing Your Brand

In a world where technology evolves at lightning speed, staying ahead is crucial. Embracing 3D visualization not only meets current expectations but positions your brand as forward-thinking. 

Moreover, today’s consumers are tech-savvy and demand more than just product listings. They want an experience. Integrating 3D visualization caters to these expectations.

73% of consumers say that technology enhances their shopping experience.

How Personalization and 3D Visualization Transform Online Shopping

How Personalization and 3D Visualization Transform Online Shopping

In the world of furniture, imagine giving your customers the power to design their dream pieces. That’s exactly what happens when you combine personalization and 3D visualization.

Personalization means customers can play designer, choosing colors, styles, and how their furniture looks. Now, picture adding 3D visualization—a cool way to see their design in a virtual world. They can spin it around, zoom in, and check every detail, making sure it’s just right.

This combo isn’t just about choosing a product; it’s like taking a personal journey through their choices. Studies say businesses doing this make customers super happy. And guess what? It helps more people decide to buy.

So, in simple terms, when you let customers personalize and see their choices in 3D, it helps them to finalize their choices and buy the products without any doubts.


eCommerce websites and apps that support 3D configuration technology will acknowledge that 3D visualization is a tempting substitute for traditional methods of increasing engagement and conversions with minimal effort.

Considering product visualization for eCommerce can bring innovative ways to showcase products. It not only boosts online sales but also helps businesses like yours increase profits and stand out in the competitive industry. Stunning and interactive 360-degree views and lifelike 3D animations can compel your customers to hit the “sell” button. 

Technocrats Horizons‘ eCommerce Platform has everything needed for delivering captivating online experiences in your eCommerce venture. Want to know more about how our 3D product visualization feature can boost your retail sales? Schedule a demo with our experienced consultants.

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About The Author

Mr. Gulshan Chandan, Customer Experience Head of Technocrats Horizons Compusoft Pvt. Ltd, is the driving force behind the company's success. With over a decade of experience in the industry, he is on a mission to redefine what it means to deliver exceptional customer service. Mr. Chandan is passionate about building lasting relationships with customers and is always looking for ways to go above and beyond to ensure their satisfaction.

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