How to Maximize Sales During Holiday Seasons with Furniture eCommerce Solutions

The holiday season has started, and with this begins the time for different eCommerce sectors, including furniture eCommerce, to gear up with incredible products and powerful eCommerce strategy to gear up sales and revenue.

If you own a furniture store, you would also wonder about powerful tactics to boost furniture eCommerce sales during holidays. After all, people perform the most shopping activities for their loved ones during the holiday season. Today, who can prefer in-person store visits when online marketplaces bring all the brand products in a unified platform?

Although special discounts and offers are the primary magnets for customers, these tactics are not enough to increase holiday sales. Besides having powerful marketing strategies, you can increase sales with furniture eCommerce solutions.

Furniture stores often think having an online store is enough to enhance the customer base and maximize sales. However, this is not the complete reality. You can maximize holiday sales only by simplifying your customers’ shopping paths by embedding eCommerce solutions in your eStore.

If you are striking your head thinking about eCommerce solutions, then this blog will give you the complete information.

Today, this blog will give powerful tips and tactics on maximizing sales during holiday seasons with furniture eCommerce solutions.

The Market Growth Expectancy of Furniture eCommerce Sales During Holidays

In recent years, the furniture market has witnessed massive growth. The sole reason behind it is the transition of furniture businesses from a brick-and-mortar model into the digital world. 

With the peak of COVID-19, people had no choice but to buy all their essentials, including furniture, from online marketplaces. This was where people saw the ease and comfort offered by online marketplaces. After this period, there was no looking back for the eCommerce furniture.

Furniture eCommerce sees a drastic increase in global market value yearly, especially during the holiday season.

According to a recent survey by Statista, the global furniture market is expected to generate a revenue of USD 283.3 billion by the end of 2024.

Further, Statista says that the furniture eCommerce sector is expected to see a compound annual growth rate (CAGR) of 9.01% from 2024 to 2029. These growth expectancies of the furniture eCommerce market are not only because of the discounts and special offers but also because of the ease of making choices provided by the eCommerce solutions.

eCommerce Features to Boost Furniture Sales During Holidays

Amplifying Customer Experiences with AI-Powered Personalization

Furniture products have innumerable variations, which make it difficult for customers to find their desired products. Moreover, the holiday season is when customers don’t have enough time to search. 

The longer searching processes ultimately frustrate the customers, making them leave your eStore. In such scenarios, AI-powered personalized recommendations become your powerful holiday sales software for furniture eCommerce. 

Artificial intelligence is undoubtedly becoming a powerful technology. The AI technology allows you to recommend furniture products based on customers’ past searches and purchases. Personalized recommendations enable customers to get their desired products with minimal effort, which eventually helps you enhance the customer experience and boost conversions.

Making Purchase Decisions Easier with 3D Rendering

Whenever we shop for furniture from a physical store, we check the desired product from all directions for a clear view. However, allowing 3D product visualizations becomes challenging for furniture eStores. 

But with the help of 3D rendering, you can simplify this situation as it allows customers to view the product from all angles by offering rotation and zoom-in functionalities. This feature gives customers a clear vision of the finish and craftsmanship of furniture products. With clear product views, you can simplify customer decision-making and boost sales.

Allowing Easy Searchability with Advanced Filters

Have you ever landed on a marketplace where you tried hard to find your desired product but couldn’t find any? Ultimately, you had no choice but to leave the platform without shopping. The same thing can happen with your furniture eCommerce solution. 

During holidays, customers always prioritize ease of getting their desired items faster than spending hours searching for them. In such scenarios, advancing the search functionality with filters can help simplify your customers’ search experience. By applying filters related to size, color, price, and material, customers can easily find their desired furniture products without spending much time and effort searching.

Enhancing Shopping Experiences with AR/VR

Augmented reality is one of the biggest drivers of eCommerce platforms, especially furniture eCommerce. We can purchase numerous clothing and cosmetics items by merely reading their details and reviews. However, we need to go beyond information and reviews regarding shopping furniture and decor. 

This is where AR/VR technology comes into the picture. Augmented reality allows customers to have virtual visualizations of furniture decor in their space and helps them decide which furniture products will fit perfectly in their space. This allows them to make the right choice. 

Walcraft Cabinetry, the famous online marketplace of pre-assembled and ready-to-assemble kitchen cabinets, faced issues convincing their customers to purchase. 

Technocrats Horizons, the leading eCommerce solutions marketing services,  helped Walcraft Cabinetry by offering a virtual design tool that allowed their customers to mix and match the available cabinet solutions with their kitchen interior virtually. The virtual design tool helped Walcraft Cabinetry in enhancing client engagement and sales.

Offering Instant Support with Virtual Assistants and Chatbots

Holidays are the times when furniture eCommerce solutions are going to experience maximum traffic hassle. At such times, customer queries about furniture products and returns arise at peak levels. 

In such scenarios, query resolution through manual operators will take time and result in inefficiency. This will ultimately lead to lost customers and sales. Such situations can be prevented by keeping virtual assistants and chatbots in play. Chatbots efficiently bring instant resolution to client queries, which helps prevent cart abandonment and boost conversions.

Making Decision-Making Easier With Product Comparisons

Furniture is the one having innumerable product variations. And, with numerous options available, customer confusion is apparent when making purchase decisions. In such situations, product comparison tools become extremely helpful. Product comparisons not only enhance the decision-making process but also help in building customer trust and loyalty. 

Walcraft Cabinetry faced tough times convincing potential clients why they should choose their cabinet solutions over their competitors. To simplify it, we built a product comparison tool, Gideon, which compared different brand products based on their dimension-specific price, features, and specifications. This feature allowed their potential customers to distinguish different products and make the right choice effectively.

Allowing Clear Portfolio Showcase Through Categorization

Furniture products are available in numerous types and sub-categories. So, it becomes pretty challenging for online furniture marketplaces to manage and showcase such a vast portfolio easily. 

Besides, effectively showcasing such a vast portfolio is crucial for the marketplace to sell each item successfully. This becomes possible only through product categorization, which divides the extensive product catalog into categories and sub-categories. 

For instance, during holiday seasons, you can categorize your furniture products into categories like “Gift Ideas,” “Widely Purchased,” and “Most Viewed.” 

You can further break them into sub-categories based on their type and price. This simplified portfolio will give customers a clear idea of your furniture products.

Cabinet Warehouses, a kitchen cabinet manufacturer, faced innumerable challenges in presenting their vast portfolio to customers in an organized way, which made them miss various sales opportunities. 

The team of Technocrats Horizons crafted their vast product catalog in an organized way by dividing it into different modules based on size, color, type of cabinets, and specifications. The well-structured product catalog delivered a smooth browsing experience to the customers of Cabinet Warehouses, which brough a massive boost in their overall sales.

Allowing Future Purchases With Wishlist and Product History

During holiday sales, you should be ready for future purchases because all the customers will not purchase your products instantly. Some would prefer to navigate the different products and save the liked ones for future purchases. 

With features like “Wishlist” and “Save for Later,” you can allow your customers to save their desired products. These features ultimately enhance the chances of improving conversion rates for future purchases. 

Simplifying Customer Experiences with Mobile Optimization

According to recent statistics, mobile devices experience 50.48% of web traffic compared to desktop devices, which account for only 46.51%. 

So, you can imagine how customers prefer mobile devices over desktop devices for daily browsing and online shopping. During the holiday season, people browse online marketplaces through their mobile devices as they offer them the ultimate comfort of shopping at their own pace. 

You can lose the most valuable sales opportunity if your furniture eStore does not deliver a consistent experience across all devices. The only way to overcome this situation is mobile optimization.

Final Thoughts

Holiday seasons are the most crucial times for online furniture marketplaces. However, these profitable times can result in losses if not leveraged well. To avoid such circumstances, embedding digital commerce features in your furniture eStores is beneficial. 

Technocrats Horizons, the eCommerce solutions marketing company, offers innumerable IT services and furniture eCommerce sales improvement for holiday seasons. Our eCommerce solutions have helped numerous furniture eStores like Walcraft Cabinetry, Cabinet Warehouses, and Tilton Coffered Ceilings to boost sales efficiently and effectively.

The innovative team of Technocrats Horizons becomes your perfect partner if you are searching for an agency for furniture eCommerce holiday sales growth. Contact us now to prepare to groom your eCommerce furniture sales during this holiday season.