Why This is the Right Time To Take Your Cabinetry and Furniture Business Online

Tarvinder Singh

November 10, 2023


  • Do you own a cabinets and furniture business? If yes, you might have noticed that people are changing how they shop. People are living a busy life and don’t have time to visit shops to buy cabinets and furniture, hence, they are buying these online in a much more convenient way. 

    You must be wondering, “Is it the right time for my business to start selling online?” Well, here’s a stat for you-

    According to Statista- 82% of furniture businesses that adopted eCommerce saw a notable increase in revenue within the first year.

    However, revenue is not the only motivator to go online. It is one of the many more crucial factors that will make you understand the real impact of eCommerce in this industry.

    Join us as we explore why this is the right time to go eCommerce for your cabinetry and furniture business in this blog post. 

    The Rise of eCommerce in the Cabinetry and Furniture Industry

    The Rise of eCommerce in the Furniture Industry

      • The Growing Popularity of Online Cabinetry and Furniture Shopping

    Once considered a leap of faith, online cabinets and furniture shopping have now become an example of modern consumerism. As a cabinetry and furniture business, understanding this shift is crucial.

    Studies show that 63% of consumers prefer exploring furniture options online before making a purchase. eCommerce platform isn’t an option, it is the first choice of many.

      • Factors Driving the Shift Toward Online Purchases

    There are various factors that are propelling this change beyond just convenience. The trend is being driven by the customer’s ease of comparison, access to a wide range of options, and capacity for informed decision-making—all of which are readily available to them. This isn’t just a change in shopping behavior; it’s a revolution reshaping the way consumers interact with your brand.

      • Benefits of Online Shopping for Both Consumers and Businesses

    The advantages are twofold. For consumers, it means a diverse catalog accessible at any time. For your cabinetry and furniture business, it’s an opportunity to streamline operations and cater to a global audience.

    The numbers speak volumes: the online furniture market is projected to reach $222.9 billion by 2028, offering a substantial ground for those ready to embrace the digital shift.

    Expanding Your Customer Base with an Online Presence

    Expanding Your Customer Base with an Online Presence

      • Reaching a Wider Audience Beyond Geographical Limitations

    Imagine your crafted cabinets reaching homes beyond your local market—this is the power of going online. The geographical constraints dissolve, paving the way for your creations to adorn homes across borders. As a cabinetry business, this means your intricate designs are not confined to local tastes but can resonate globally.

      • Tapping into the Vast Potential of Online Shoppers

    Numbers tell a compelling story: 2.64 billion people worldwide are expected to purchase goods online in 2023.

    That’s an expansive market waiting to explore unique cabinets and furniture. Going online isn’t just about reaching more people; it’s about tapping into a vast pool of potential customers with diverse tastes and preferences.

      • Diversifying Your Customer Base and Expanding Your Market Reach

    In the digital landscape, your customer base isn’t limited to a neighborhood—it’s a global community with varying tastes and preferences. From rustic cabinets adored by one corner of the world to modern furniture embraced by another, the online stage invites diversity. This diversity gives you a strategic advantage over your competitors.

    Enhancing Customer Experience Through Online Shopping

    Enhancing Customer Experience Through Online Shopping

      • Providing Customers with Convenience and Flexibility

    Your potential customers lead busy lives. Online shopping offers them the convenience of exploring and purchasing your cabinets at any hour. It’s not just about selling; it’s about adapting to the pace of modern life. Modern customers seek convenience, so give them just by investing in eCommerce.

      • Providing an Easy-to-Use and Intuitive Online Shopping Experience

    Your online store should not be a maze; it should be a delightful journey. As a cabinetry and furniture business, an intuitive design, clear navigation, and visually appealing displays are crucial. An easy-to-use website ensures that customers seamlessly navigate your digital showroom and do not feel the gap between real and online shopping experiences.

      • Enhancing Customer Satisfaction and Loyalty through Online Services

    Beyond the sales, one should also focus on providing high customer satisfaction. Relationships are built through speedy deliveries, open communication, and customized online services. Every pleased client becomes an ambassador for your cabinetry and furniture business, fostering enduring loyalty.

    After all, 86% of consumers are willing to pay more for a better customer experience.

    Building Brand Awareness and Credibility Online

    Building Brand Awareness and Credibility Online

      • Building a Powerful Online Presence and Brand Identity

    Crafting a strong online presence involves showcasing not just your cabinets and furniture but the story and values behind them. Consider Wayfair, for instance. They have established a significant online presence by giving a compelling online shopping experience and effortlessly offering a large variety of products.

      • Building Credibility and Trust through Positive Customer Reviews and Testimonials

    Trust is the cornerstone of online success. Positive customer reviews are the social proof that builds credibility. As a cabinetry business, a transparent, responsive, and quality service approach contributes to a positive online reputation.

    A study by Trustpilot reveals that 89% of consumers check online reviews before making a purchase.

      • Utilizing Effective Online Marketing Strategies to Reach Your Target Audience

    Successful internet marketing techniques, such as search engine optimization and social media campaigns, elevate your brand. As a cabinetry and furniture business, understanding your target audience and crafting campaigns that resonate with them ensures your message reaches the right ears.

    For instance, a well-executed email marketing campaign can result in a 4400% return on investment.


    In summary, the advantages of taking your cabinetry and furniture business online extend beyond convenience and revenue. The advantages of selling online include taking advantage of the rising trend of online cabinets and furniture shopping and developing your customer base worldwide.

    For all cabinetry and furniture retailers, the call to action is clear. It’s high time you invest in eCommerce and start selling online before it’s too late.

    For those ready to embark on this transformative journey, we’re here to guide you. At Technocrats Horizons, we make the transition from retail to eCommerce seamless for you. So if you are a cabinetry and furniture business looking to go online, our eCommerce solutions will be the perfect fit for you. Reach out for a discussion about your business and we will suggest the best option for you.

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