Responsive web design refers to a design that can adapt itself to the screen or platform where it is opened. Also known as mobile-friendly web design or mobile-optimized design, responsive designs are becoming popular as search engines like Google love them and they are friendly to all types of users, irrespective of the device or browser they are using.
If your website isn’t optimized for the mobile, you could be missing a huge potential outreach for your business. According to Search Engine Land, mobile now represents 65% of all digital media time, that’s more than half.
This is how a responsive website design helps you get more business leads through your web presence across whatever device your users may be coming from. When any web-based development company is developing a website they must keep reminding themselves that first impressions matter immensely.
Instead, the responsive design focuses on the user experience across platforms and ultimately generates business. The user-friendly website can be the make or break of a sale. Few are some points discussed how responsive web design helps you generate a higher number of conversions from your traffic, generating more business leads.
1. Search Engines Love It
Recently, Google has made changes in its algorithm to rank mobile-optimized pages over unresponsive pages. That means Google and other search engines love mobile responsive pages because they provide a great user experience.
Google wants to provide its users with the best possible searching experience, and an important component of this is the ability for users to easily share great websites with other people.
2. Helps Bring Mobile Traffic
According to a report, more than 60% of all online traffic generates from mobile devices. So, there is a good chance that you’re missing thousands of potential customers if your business website is not responsive.
The good responsive design is mobile-friendly, and it helps increase visibility on every search engine, which in turn can mean more visitors to your website.
3. SEO Friendly
Another great perk of having a mobile-optimized website over a separate mobile site is that it minimizes on-page SEO errors by maintaining a single URL for your site.
If you rank higher in the search engine and have good SEO than you will have a good business. The biggest benefit of the responsive website is that you don’t have to optimize your content for different links as there is only one link to optimize.
4. Best of M-Commerce
More than 70% of online consumers shop using their smartphones rather than desktop computers. This presents a wonderful opportunity for e-commerce businesses to grab more mobile customers by creating a mobile-responsive web design.
5. Easy To Manage
A single, responsive version of your website is much easier to manage than having two different versions of desktop and mobile. It is also more SEO friendly & avoids confusion among the visitors.
If you use a responsive site, you can easily manage your time, cost and, effort. And the maintenance will be hassle-free. Responsive design is best in any way.
6. High Social Media Referrals
As more than 55% of users browse social media through smartphones devices, your social marketing strategy can produce far better returns if your site is mobile-responsive, as potential users can directly open social links to visit your site on mobile devices.
If used wisely, social media can be a powerful business tool & can be a good way of attracting new customers.
7. Better User Experience
One of the reasons why Google prefers (and ranks well) mobile responsive design is that it is capable of offering a great and seamless experience to the users across all devices and screen sizes.
Excellent interactive design not only anticipates how a person interacts with a system but also antedates and fixes problems in good time. If you’re a business that depends on the Internet traffic, you need to make sure that you’re User Interface Design is up to par.
Good User Interface is important because it makes it easier for the target audience to clearly see what the products of Service are. It is designed in a way to display the services that you offer without ambiguity, in order to draw your visitors’ attention and keep them on your site.
8. Low Cost
One of the obvious benefits of having a single, responsive website design is that the cost and time required for creating and managing such a site would be much lower as compared to separate mobile and desktop websites.
If you make two websites one for mobile and other for desktop it will cost you double money, and increase your effort and take your time. But a responsive website saves your time, money, and effort. It also makes it cost-effective and easy to maintain and update the website.
9. Increased Conversion
One of the proven advantages of responsive web design is higher ROI and conversion rate, which also leads to a lower bounce rate. This is because responsive designs are known to be more user-friendly and offer a better user experience along with great readability and browsing experience.
A responsive design ensures that your visitors can easily navigate your site using any device, which in turn results in satisfied users as well as increased conversions.
10. Future Ready
No matter what new technologies or designs or devices are introduced in the future, one thing you can be sure of is that your responsive website will continue to look amazing.
The Responsive Website design always allows you to stay ahead of the trend. The above tips for good website design will get you started on the right path towards creating a site that will rank well and serve your customers. Get in touch with us to implement these factors of good website design on your business page.
We at Technocrats Horizons improve your bottom line with a responsive website & bring your business to the higher level & generate more business.
Get in touch with the experts and our dedicated developers will be attentive to help you.
Contact us at +91-9814068738 today! or Mail us at [email protected]. For more projects detail visit us at https://www.technocratshorizons.com/portfolio