Why do Startups Need Custom Mobile Apps in Today’s Digital Era

In this digital era, the usage of mobile applications is increasing at a fast pace. Every day, nearly 250 million mobile apps are downloaded across the globe. So, you can think about how the mobile app market is increasing. Of course, the trend of mobile apps started a few years back with generic mobile applications, and it has rapidly risen in recent years. Do you know what has contributed to the rapid growth of the mobile app market? It’s nothing but custom mobile app development.

Custom mobile apps prove to be a boon for businesses, especially startups. With billions of startups launching every day, it becomes difficult for startups to survive in the competitive market. To cope up with the increasing competition, custom mobile apps play a crucial role for startups. Unlike generic apps, where businesses have limitations in terms of design, custom mobile development opens up a complete ground for businesses to customize the app in the way they want.

Besides, custom mobile apps become a vital marketing medium for startups. Well, there are endless benefits of leveraging custom mobile app development for startups. However, startups feel skeptical regarding their usage.

That’s why we have brought this blog today, which will tell you why startups need custom mobile apps in today’s digital era.

Reasons why Custom Mobile App Development is Needed for Startups

Custom mobile app development has become a primary necessity for startups to establish their lasting digital footprints. The sole reason behind the growing acceptance of custom mobile apps among startups is that their development aligns with specific business needs and goals. 

Besides, custom mobile applications provide numerous benefits to startups for digital growth. From delivering personalized user experience to building unique brand recognition to boosting growth and revenue, custom mobile app development benefits startups in every aspect. Now, let’s have more profound insights into the numerous benefits of custom mobile app development for startups.

Helps You Build a Unique Brand Identity

As per a recent study, every year, around 50 million startups are launched globally every day. So, you can imagine how competitive it is for every startup to establish a strong brand presence. Moreover, in order to thrive in the competition, startups need to develop a unique brand identity that could differentiate them from the crowd of millions. 

There were days when people used different marketing mediums like TV and newspapers to market their newly launched startups. With digital advancements, a customized mobile application has become a suitable marketing medium for informing people about startups. With custom mobile app development, you can make your brand unique through logo, design, and colors. 

Custom mobile apps are developed to keep the specific business needs and goals at the center. So, they will have a design and interface perfectly aligned with a particular startup, which will eventually make them unique from the other brands.

Allows You to Have a Good Customer Engagement Level

Despite having a mobile app, most of the startups face challenges in terms of customer engagement. The reason behind this is the absence of personalization from apps. Personalization is the key to success for any mobile app. 

Functionalities like push notifications, personalized recommendations, chatbots for continuous support, and more contribute to delivering personalized experiences to customers. You can also provide customized experiences using generic apps, but you need to update the code for such apps, which is a bit challenging. 

Custom mobile apps, on the other hand, simplify the process of adding such functionalities as you have complete control of the coding structure and the application. Personalization elements become an effective way to boost customer trust in the brand, which ultimately helps startups retain customers.

Providing Scalability and Flexibility for Future Needs

Any startup is not going to have fixed needs and goals. They are going to change as the startup grows. With the increasing and changing needs, your mobile app needs to evolve constantly. 

Sometimes, you need to enhance the functionality of your app by embedding new technologies, or you might even need your app to scale with the increasing user base. All such changing needs have one solution, and that is custom mobile app development. 

Customized apps are induced with scalability and flexibility, keeping future growth in mind. That’s why custom mobile applications seamlessly adapt to changing needs and environments without affecting performance. Such scalability and flexibility allow you to upgrade your mobile app with the latest technologies and design on a timely basis, which eventually enables your startup to stay ahead in the competitive race.

Enhancing User Experience

A mobile app is the reflection of the quality of services a business is offering. We have a famous quote saying – “First impression is the last impression.” This quote holds for startups. For any startup, the design and interface of the application make a lasting impression on the users’ minds. 

That’s why it becomes utterly crucial for startups to develop user-friendly applications, and custom mobile apps become an effective helping medium for startups to deliver user-friendly interfaces. With an intuitive interface, smooth navigation, and user-centric design, custom mobile app development ensures every startup can cast a positive impact on the customers, making them revisit their applications.

Gives You a Competitive Advantage to Move Ahead

Any startup is going to face massive competition during its initial days. Startups not only have to face newly launched businesses but also keep an eye on existing businesses. 

To survive in the competition, startups need to think of unique strategies to market their business that could attract more customers to their brand. Custom mobile app development has become a unique marketing strategy for startups to stay ahead of the competition. Mobile applications are not only meant to deliver services. 

If leveraged well, they could become an effective marketing medium. While the competitors are busy with traditional marketing strategies, by having a compelling design and interface that aligns perfectly with the specific brand, startups can effectively grab the attention of their customers, which can help them stay ahead of the competition.

A startup has to face numerous challenges in the beginning, out of which having a high-performing customized app solution is the most common. Developing a mobile application with an intuitive design and interface involves an agile approach, which is showcased in detail below.

Identifying Your Target Customers

Before you delve into the custom mobile development process, you should know who your target audience is. You should perform detailed research on the various elements, like customer demographics, their problems, and behavior patterns. Identifying your customers will help you build a user-centric mobile app that could easily bind the customers with your startup in the long run.

Detailed Market and Competitor Research

Besides researching your customers, you should perform a detailed analysis of your competitors. You should search for mobile apps that address the same pain points that your mobile application is expected to resolve. Competitor research will not only give you an understanding of your competitors’ strengths but also tell you in which areas they are falling back and prevent you from committing those mistakes.

Choosing the Type of Custom Mobile Development

In the next step, you need to choose the type of mobile app development. Mobile app development is generally of two types:

• Web applications that are responsive websites operating on both desktops and mobile devices.
• Native applications that are specifically designed to operate on mobile operating systems.

You can choose the type of mobile app development based on your business needs and goals.

Designing and Developing the Application

It’s now time to start the designing stage, which lets you know how your mobile application will look after development. The design and prototyping stage is a crucial stage in the app development process as it enables you to decide how the customers will interact with your application. Once the design is finalized, you need to implement the design with coding technologies.

Testing the Developed Application

Sometimes, even a tiny mistake could lead to significant outcomes. The same holds for mobile app development. Errors in the mobile application will affect its performance, which will eventually affect its engagement rate. To avoid such consequences, you should thoroughly test your application on different platforms and mobile devices in terms of performance look, and feel.

Deploying the Mobile App

Once your app is tested rigorously and is free from all sorts of errors, it’s time to launch the app in the desired environment. To launch your mobile application on the Play Store (Google or App Store), you need to follow specific guidelines. Moreover, you will be charged some fees for launching your app. The launch fees depend on the type of Play Store you choose. In the case of the Google Play Store, you are charged a fee of $25, while for launching the app on the App Store, you are charged an amount of $299.

Latest Trends to Leverage in Custom Mobile App Development for Startups

According to the statistics released in March 2024, around 1,000 apps are launched every day on App stores. To succeed your mobile application in this crowd, it is necessary to embed the app with the latest trends and technologies. Let’s see the latest technologies that could help you develop a high-performing custom mobile application.

Artificial Intelligence/Machine Learning

When it comes to the latest technologies to make your mobile app future-ready, AI/ML plays a crucial role. You can leverage AI/ML technology to give personalized recommendations to your customers. AI/ML uses powerful recommendation engines that analyze user behavior and browsing to recommend products and services to customers. Besides, AI/ML technology plays a vital role in analyzing your app’s performance, which gives you a clear understanding of where your app is doing well and where it needs improvement. So, AI/ML can help you track your app performance and deliver personalized experience to the customers.

Cloud Computing

The scalability and flexibility of mobile applications matter a lot for fulfilling your future needs and goals. That’s why your custom mobile app needs to be scalable to adapt to the changing environment and needs easily. Cloud computing plays a significant role in embedding scalability in any application. Whether it’s about handling sudden traffic surges or updating to a new environment, cloud technology ensures your app scales effectively with your business growth. Besides, the cloud-based deployment also provides security and automatic updates to your app on a timely basis.

Leveraging API Economy

For your mobile app to be future-ready, it needs to be embedded with trending features and functionalities. However, developing complex features like Google Maps can be time-consuming and prone to errors, which could eventually compromise the quality of your application. In such situations, integrating third-party APIs can become the perfect solution, which allows you to embed advanced features in your app quickly and efficiently.

Final Verdict

You might know now why opting for custom mobile app development is essential for your startup. Custom mobile app development provides numerous benefits that not only help startups to have a user-centric mobile application but also help them grow in every possible way. From delivering a user-friendly interface and experience to providing a competitive advantage, embedding scalability and flexibility in the application, and having a unique brand identity, custom mobile app development has become a powerful tool for startups.

There were days when developing custom mobile apps used to be a costly and cumbersome task. However, with the changing technological landscape, developing customized mobile applications has become easy. By following an agile development process and leveraging the latest technologies and trends, you can create a mobile application that becomes a strong voice for your startup.

If you have the vision of having a high-performing custom mobile application embedded with the latest technologies, Technocrats Horizons can become the perfect custom mobile app development company to turn your vision into reality.

Our expertise of 13+ years and the know-how in custom mobile app development allow us to bring innovative, customized solutions to the table for startups. We understand that every startup, being budget-centric, needs innovative yet affordable solutions. That’s why our solutions do not follow hefty price tags, and that’s why we have become the most affordable custom mobile app development company for startups.

Want to have a customized mobile solution for your growing startup? Get in touch with us to explore our custom mobile app development solutions that could benefit startups in the long run.